Marketing Emphasis

Overview

The role of the marketer is to anticipate the public's needs and position the organization to satisfy those needs. In this way, marketing is the necessary link between an organization and its target audience. Marketing appeals to creative thinkers as well as numbers-minded statisticians. A career in marketing requires a sharp, analytical mind; strong oral and written communication skills, and a keen interest in business and consumer behavior.

Learning Outcomes

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Options

The marketing emphasis prepares students for marketing management responsibilities, e-marketing, high-tech marketing, database mining and analysis, product/brand management, industrial and consumer product sales, market analysis, and entrepreneurial activities.

Outlook

Employment in the field of marketing is expected to increase faster than average–exhibiting an 18 to 26 percent growth-through 2014. The BLS (Bureau of Labor Statistics) points to growing domestic and global competition in consumer products and services as a key reason for this job growth.

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