other APPlication communication

Not all communication for a position will consist of the cover letter and resume. In fact, for any job that is not posted online or through BYU campus, most applications will involve much more than a cover letter and resume. Here is where we discuss other application communication that you may encounter in your job search (check the “Networking” section for similar information). 

Not all companies that you are interested in will have postings available when you are looking. An unsolicited application will need a different approach than a simple resume and cover letter. A letter of application, also known as a broadcast letter or a letter of interest, is the best approach in this situation. A letter of application is “a combination cover letter and resume—longer than a cover letter, shorter and less formal than a resume” (How to Say It, p. 61). The application letter should be engaging and, ultimately, sell you. It should not be longer than a page and should be tailored to the company. Similar to your resume, keep action verbs in your letter. You need to know what the company’s needs are and convince them you have those skills.

• Address your letter to a specific individual
• Tell why you chosen to apply and are seeking a position; why you believe you are qualified
• List skills relevant to the opening or position you are applying for
• Request an interview
• Provide contact information
• Close with a forward-looking statement

(How to Say It, pages 61-69)

Elevator Pitch

As you look for various opportunities and meet a variety of people, an elevator pitch is a great way to introduce yourself in 30 seconds or less. This is a brief statement about yourself that communicate your brand and invites others to learn more about you. This short tutorial sheet can help you get started. Elevator Pitch 

Other Contacts, mainly Alumni

As you visit with various counselors in the Business Career Center, they will provide you with contact names (Alumni, etc.) in your industries and companies of interest. These may lead to letters of application or maybe a simpler contact approach. These are the calls or emails where you ask for help as you search for opportunities within a company. Using the counselor’s name as you contact Alumni is important. Remember to be courteous and grateful (refer to "Networking" portion of website).

This is basically like a letter of application, with the additional name dropping. Let them know that the counselor recommended that you contact the alumni and then go right into the letter of application. This could lead to an informational interview, lunch or dinner meeting, etc.