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First, you need to establish a base line from past performance. What kind of measurable things
can you make a spreadsheet on? Usually these are things that can be numbered, i.e., sales revenues, cost of goods sold,
expense items (usually reflected in line items), net profit, average sales per employee, average sales per customer, and
accounts receivable day's sales outstanding.
OK, so you don't have all of the above figures. Figure out a way to get them and to monitor them.
In order to become a better entrepreneur, you need to start tracking those figures on a daily, weekly and monthly basis. Some
of these answers are found on regular financial statements, but most will need to be recorded on a flash report, which is a
simple form designed to track these very things.
If you are already tracking your progress in these areas, then I suggest you make sure you
immediately take some time to review your performance and then sit down and write out some short- and long-term goals for the
new year. And remember: in order to be meaningful a goal has to be measurable, and it has to have a deadline. As you write out
your business goals for the new year, be specific. Winners deal in specifics, losers deal in generalities.
We can all be better business operators and entrepreneurs as we track our performance and then
make strong, written performance goals to increase those areas that will bring us more customers and bigger orders per customer.
And if we have priced our products correctly, these goals will also bring us better - read that "bigger" - profits.
And this is the time to do it. Right now. Today. Or at the very least, this week. Dedicate some
time to doing the things you need to do to become a better entrepreneur.
And while you're at it, figure out how to be a better brother or sister, too.
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