|
"Do you have a few minutes to talk?"
It was one of our employees, who had an expression on his face that told the whole story. I invited
him to sit down and thought to myself, "I hope he gives us at least a few weeks' notice."
I was right - he quit that day and joined a not-so-exclusive group of employees who have left (or
have been released from) our company during the past several months.
While the timing of our unusually high turnover has been coincidental, it has nonetheless caused me
to spend quite a bit of time thinking about employee satisfaction and retention.
First, let me share with you a few facts that you might find interesting. Professionals have estimated
that the cost of employee turnover ranges from $10,000 to $40,000 per employee who serves in an average role within a company. In
small companies, where employees tend to play larger roles (and are not always cross-trained), the costs may be substantially
higher.
The Harvard Business Review reports that a 5 percent increase in retention can lead to a productivity
gain of 25 percent to 65 percent. The lesson is clear: we cannot afford to lose employees. In general, the real costs and the opportunity
costs are just too high.
It seems logical that employee satisfaction leads to employee retention. But how do you create satisfaction?
Some of the answers may actually surprise you.
According to most studies, salary is necessary but not sufficient for satisfaction. In other words, the
financial compensation of an employee can cause dissatisfaction but generally is not a cause for satisfaction. So you can usually forget
about buying employee satisfaction. Of course, that leaves other less-expensive ways to increase satisfaction, which is great news for
smaller companies that typically don't have huge monetary resources anyway.
|