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"I'm getting a degree in music with
a minor in business," a student asked me recently. "Do you think
my music degree is going to hurt me when I interview for a job in
business?"
Many of us have faced similar situations.
We are born with talents, predilections to do something great. And
yet in many cases those talents will not provide a sufficient income
for the lifestyle we would like to have. Many people would like
to play golf every day, but there is only one Tiger Woods. So we
are faced with the question: "Do I work at my passion, or do I work
at something practical, something to pay the bills?"
Another way to ask the question is this:
"Do I keep working at my 8-5 job, or do I quit and start the business
I have been dreaming about?" Let's talk about how to be practical
about your passion and give your new business the best chance possible
to succeed.
. Identify your value proposition.
Every business exists because it can provide a product or service
for its customers. The advantage can be in the product, the price
or the service, but the business must be better at it than any other
company. It's not enough to be passionate about a business, it must
provide real value or it cannot succeed.
. Assemble a team. Studies show that
80 percent of new businesses fail in the first five years. However,
of the 20 percent that survive, 80 percent start with a management
team rather than a sole proprietorship. A passion for your business
is no substitute for business knowledge and experience. If you lack
those, form a team with others who can help in these areas.
. Look at the worst-case scenario.
Ask yourself, "What is the worst that can happen?" Sometimes quantifying
the monster is the best way to slay it. Understand what would happen
if you lost everything. Take steps to minimize your potential losses.
Have a backup plan, a fallback position. Once you decide that you
can accept the worst, you can go forward with confidence, knowing
that you understand the downside while you are searching for the
upside.
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