|
It is human nature to hang on to things longer than we should.
Look in the basement or in the garage - see anything "extra" just lying around? The
same desire to hang on to control of the company too long also applies to entrepreneurs.
Too often you hear about product inventors who refuse to relinquish control of their
product.
Gary Rhoads, a colleague at Brigham Young University, has likened the issue to the character
Gollum's obsession for the ring in J.R.R. Tolkien's "Lord of the Rings" trilogy.
The question all entrepreneurs and company founders will eventually face is when to let go
of daily control for the good of all. There is no definitive answer that will fit all situations, but there are some guidelines
available to help in the decision process. These guidelines are divided into two categories: the company's development
stage and the size of the firm. As you read the short descriptions, try to judge where you might feel most comfortable. If you
find yourself questioning your role in any given stage or phase, it may be time to let go.
Development stages
. Early stage - In the earliest stages a company is often selling to innovators and early
adopters. These buyers are concerned about product characteristics and are willing to take a risk if they are confident that
the purchase will either give them an advantage in the marketplace or improve their lives. A leader with product skills along
with sales experience will produce the needed results.
. Growth stage - Revenue growth and market leadership are important to the company's survival.
Marketing and sales leadership is critical at this stage. Too much technical direction can smother a company that needs to
build market share.
|