Outsourcing non-key tasks can be vital for a small business

09/09/07
By Eric Farr Printed in the Deseret News

As a business owner, you probably know you must consider your payroll taxes and withholdings to be sacred. I have seen more than one entrepreneur get into trouble because they have used these withholdings for business purposes. Of course, when you do this you have no protection from the government, and any corporate veil you expect to hide behind will be pierced.

Because of the risk associated with submitting incorrect payroll information, we have always elected to outsource our payroll to a professional payroll service. I love the comfort of knowing that our payroll is being taken care of in a timely and correct manner.

While payroll was the first process we outsourced years ago, we have found there are a lot of business functions that we can (and have) successfully outsourced. If a process or a function is not within your business' core competency, then there is an argument to outsource it. This will allow you to focus on those things that give your business a competitive advantage. You can outsource the functions of human resources, recruiting, advertising, product fulfillment, network administration, sales and bookkeeping, among others.

As a small-business owner, outsourcing business processes may offer several benefits. Following are a few of the main benefits you may want to consider, in no particular order:

First, you can save money by outsourcing. For example, you may not have the need for a full-time employee to run your computer network, and you may not have the skills to do it yourself. As such, outsourcing your IT needs may be a very inexpensive option relative to hiring an IT-focused employee.

Second, a good outsourced partner will likely have much more knowledge about a particular business function than you do, especially if that function is ever-changing.

For example, we recently hired an employee in another state. This particular state required additional payroll withholdings and forms. Our specialized outsourced partner had no problem activating new accounts and modifying our payroll process. Frankly, it would have taken us more time just to research the requirements, let alone actually setting up the new state accounts.

Third, and somewhat related to the second benefit, an outsourced partner gains experience from a variety of customers. We have found that problems often can be solved more quickly because an outsourced partner has seen it before. The knowledge an outsourced partner can transfer from a cross-section of clients can be extremely valuable.

Fourth, outsourcing allows management to spend time on important business growth activities. By outsourcing many of the regular business functions, you, as the entrepreneur, can focus on growing the business. Since you are (or should be) the most committed person in your organization, it makes sense that you should spend time working on more "mission critical" activities. These activities may include sales, strategy, development and marketing, among others.

Fifth, using an outsourced partner can allow you to transfer some amount of risk. For example, our payroll service provider guarantees that our payroll will be done correctly. If it is not, then they will take on the expenditure of fixing the problem.

Of course, there are also some risks involved in outsourcing, but many of these risks can be mitigated by doing proper due diligence and by finding a reputable outsourcing partner.

If you find yourself bogged down in business processes or you just don't have the capacity to accomplish all you need to accomplish, then consider outsourcing. You might find that it gives you a lot more time in your day.

Mr. Eric Farr is associated with the BYU Center for Entrepreneurship. He can be reached via e-mail at cfe@byu.edu.