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Some entrepreneurs wonder why they only
get a courtesy listen when they present an opportunity to potential
investors. The company founder is usually anxious to show his financial
projections and how the company will do millions in revenues and
profits in the coming years. But most don't want to talk about their
current income statement and balance sheet, if they have them.
Unfortunately, any investor with even
a little sophistication will ask to see these current financial
statements. He will want to see where the company is financially
right now.
Often, the company founder has answers
like these:
"Our accountant takes care of that.
We'll have to get them."
"We just have to figure out why Quicken
won't get our balance sheet to balance."
"We have some from last year."
"We have actually been so busy we haven't
done one yet."
There are some key questions that need
to be defended on both the income statement and the balance sheet.
And you absolutely have to have answers to get anyone with money
to listen to you.
Let's look at questions that come
up on the income statement first:
Why are there only minimal revenues
at this point, especially in view of the promising pro-forma forecasts?
Why are company officers taking a salary
when there is little or no revenue? Isn't that what they got their
founders' stock for? They should work for little or nothing at this
point. As a minimum they should borrow funds from the company if
they need something for living expenses. Social Security, Medicare,
federal and state withholdings and unemployment taxes could be avoided
and cash conserved.
Why are the expenses so large in relation
to revenues -- especially for things like professional fees at this
starting point?
How is depreciation being figured on
fixed assets, if at all?
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