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Not too long ago the owner of an innovative business asked my advice
regarding the most likely channel for raising capital.
Following a product demo and an overview of his marketing strategy,
we reviewed his financial condition. He had successfully raised more than $1 million in investment
capital from a variety of individuals since founding his company. I was surprised to find that he had
never qualified his investors, had largely acquired funds without proper documentation and had never
kept his investors apprised of his progress. My advice to him was to clean up his past before
approaching a sophisticated investment group regarding raising additional capital.
But it was too late. He never raised the money he needed. It was
impossible for him to reconstruct years of neglect.
Several channels exist for capital acquisition, including friends and
family, angels, venture capitalists, investment bankers, banks, public markets, strategic partners and
my personal favorite, from customers. I'd like to focus on the first three groups.
Many entrepreneurs believe that both federal and state laws that regulate
the sale of securities apply only to large corporations. This is incorrect.
These laws - specifically the Securities Act of 1933, the Securities
Exchange Act of 1934 and state "Blue Sky" statutes - apply to all issuers. The second erroneous belief
is that these laws apply only to the issuance of equity securities, most often stock. In fact, they
apply to all issuers of securities, including stock, debt offerings, options, warrants, LLC memberships,
limited partnership interests and other forms of investments.
Fortunately for the small business, the government has provided a few
exemptions from the costly and complicated process of raising money from the sale of securities. The most
popular exemption from registration under federal law is the Private Placement Exemption. Regulation D
within the law exempts companies from registration on offerings of less than $1 million.
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