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Optimism is a personality trait that is usually found in abundance
in successful entrepreneurs.
It is an attitude that is essential to fuel creativity and to build
the determination that is necessary to persevere against great odds. Optimism is responsible for
keeping you clearly focused on your goal rather than being sidetracked by obstacles along the way.
It helps you to endure the inherent risks, and face each new challenge with the resolve to win as
you build your successful venture.
I learned many years ago that pessimists are rarely, if ever, found
among the close associates of successful business people. They are seldom happy and are not pleasant
to be around. Their negative attitude drains the energy and strength from your management team. The
cloud of doom and gloom and the divisive dialogue that accompanies that attitude will destroy creativity
and team relationships that are critical to your success.
As essential as optimism is, it is not the universal remedy that guarantees
success. We have all been encouraged by statements such as, "If you believe it, you can achieve it,"
and "Whether you think you can, or think you can't, you are right." Certainly, there is some truth
and even some wisdom in these and many other motivational cliches. Even so, we need to remember that optimism
alone is not a guarantee of success. In fact, I suspect that wild and unbridled optimism has preceded
virtually every colossal failure in the history of the world.
Optimism will never replace fundamental skills, talent, experience and thorough
preparation. It must be accompanied by a well-researched and professionally written business plan. There
must be an undisputed need for your product or service, and you must have the ability to satisfy that need better
than your competitors. The marketing strategy must be thorough and defensible, and the financial plan must be
reasonable.
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