ISBN: 0787268925

Book Description:
Building on a foundation of extensive national survey, Drs. Marilyn Kourilsky and William Walstad have created a treatise both solidly grounded in research and far-reaching in implication. In doing so, they bring a number of new insights to the fast-changing and rapidly expanding world of entrepreneurship in America.

‘The E Generation’ is much more than a quantitive analysis of how young adults view the possibilities and pitfalls of starting their own businesses. It is also a careful examination of their past experiences, present perceptions and hops for the future. Most of all, this is a book that offers an incisive, comprehensive look at how American educational institutions are currently preparing—and failing to prepare—the entrepreneurs of tomorrow.

In a world that increasingly demands entrepreneurial thinking in all organization environments, progressive “make-a-job” curricula are desperately needed to replace the outdated “take-a-job” approaches of the past. This important work addresses that need for change, sets it within the framework of the unlimited potential offered by Generation E, and builds a compelling case for enhanced entrepreneurship education in America.