ISBN: 0812963792

Book Description:
James (The Tao of Programming, Infobooks, 1987) describes the business strategies used by successful high-tech companies. Based on a new "corporate culture," these companies emphasize respect for the individual and value freedom and creativity over traditional corporate hierarchy and militaristic operations. James offers 34 business strategies to contrast with traditional corporate culture. These include "make work fun," "create a climate of trust," and "imagine the possibilities." The text is sprinkled with quotes from top CEOs such as Bill Gates of Microsoft. Each chapter ends with an action plan to assist in implementing the desired change. Although several recent books cover the business strategies of high-tech companies (e.g., Michael McGrath's Product Strategy for High Technology Companies, Irwin, 1994), none deals specifically with the issue of corporate culture. James shows persuasively how the concept of corporate culture can make a difference in this context. Recommended for business collections.