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Studies in Finance
Choose a topic to view the case studies in that area. (Requires
Adobe
Reader to view.)
1-800 Contacts
In December 1995, an entrepreneur left the BYU MBA program just a few credits short of graduation to devote
himself to his mail order contact lens business, 1-800 LENSNOW. The business was growing rapidly, and he and
his partner saw potential for even greater growth. To realize this potential, they needed to raise significant
capital. They had used several funding sources in the past and wondered if an initial public offering (IPO)
would be the best alternative to meet their present needs.
1-800 I SEE YOU
An entrepreneur starting a contact lens ordering business needs to raise capital. The key questions center on
determining how much money is needed and when it is needed. Students must do pro-forma cash flow statements
to determine the amount and nature of the financing required.
Branbury Park Apartments
A recent BYU graduate with very few resources is trying to buy a $16 million apartment complex out of bankruptcy.
Issues involve valuation and creative financing.
Insurquote
An entrepreneur with an established software package seeks funding for national distribution. One of the key problems
stems in placing a value on the company and structuring the transaction to make it acceptable to a local venture capital company.
Mity-Lite IPO
A company tries to identify potential underwriters, create the necessary financial statements and regulatory documents,
prepare a roadshow, and determine whether or not the market and pricing is right for an initial public offering.
Moonstruck
An entrepreneur is offered an opportunity to buy a substantial portion of a new network marketing company for health care products.
Northstar Capital
A recent MBA working for the leasing group of a large bank decides to break off and start his own venturing leasing
company specializing in high-risk startups which the major financial institutions avoid.
Phonex
An executive of Sprint decides to join a fledgling company making a patented telecommunications product.
The problem comes in approaching venture capital companies and raising the required capital.
T&D Management
A commodities mutual fund manager finds himself in extraordinarily strained financial conditions after major
setbacks in the market. Issues involve technical versus fundamental analysis, futures contracts, fraud and ethics.
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