1-800 Contacts
In December 1995, an entrepreneur left the BYU MBA program just a few credits short of graduation to devote himself to his mail order contact lens business, 1-800 LENSNOW. The business was growing rapidly, and he and his partner saw potential for even greater growth. To realize this potential, they needed to raise significant capital. They had used several funding sources in the past and wondered if an initial public offering (IPO) would be the best alternative to meet their present needs.

1-800 I SEE YOU
An entrepreneur starting a contact lens ordering business needs to raise capital. The key questions center on determining how much money is needed and when it is needed. Students must do pro-forma cash flow statements to determine the amount and nature of the financing required.

Branbury Park Apartments
A recent BYU graduate with very few resources is trying to buy a million apartment complex out of bankruptcy. Issues involve valuation and creative financing.

Insurquote
An entrepreneur with an established software package seeks funding for national distribution. One of the key problems stems in placing a value on the company and structuring the transaction to make it acceptable to a local venture capital company.

Mity-Lite IPO
A company tries to identify potential underwriters, create the necessary financial statements and regulatory documents, prepare a roadshow, and determine whether or not the market and pricing is right for an initial public offering.

Moonstruck
An entrepreneur is offered an opportunity to buy a substantial portion of a new network marketing company for health care products.

Northstar Capital
A recent MBA working for the leasing group of a large bank decides to break off and start his own “venturing leasing” company specializing in high-risk startups which the major financial institutions avoid.

Phonex
An executive of Sprint decides to join a fledgling company making a patented telecommunications product. The problem comes in approaching venture capital companies and raising the required capital.

T&D Management
A commodities mutual fund manager finds himself in extraordinarily strained financial conditions after major setbacks in the market. Issues involve technical versus fundamental analysis, futures contracts, fraud and ethics.

Dentrix
An entrepreneur is trying to sell software for dental office management and is trying to position the product and find the most effective marketing program.

Geauga Lake Amusement Park
The owner of an amusement park is trying to differentiate his park from his rivals. Issues involve how to split investment between capital investments and marketing programs. Data is provided to look at radio, television, and print marketing media.

Kirkham Motorsports
The Shelby Cobra is on every auto collector's wish list, but originals are rare and cost upwards of 0,000. A pair of enterprising brothers decide to manufacture their own Cobra parts, and before long they're teaming up with Polish engineers to create exacting replicas of the famed sportscar for less than one-third the price of an original.

Wing Enterprises
A fresh approach to a well-established industry has one entrepreneur swiftly climbing the ladder of success.

Knight Austin
During a downturn in the real estate market, an entrepreneur is trying to find an effective way to sell a portion of his real estate portfoli.

Lehi Motel Homes Lodging
An entrepreneur is evaluating the financial feasibility of building a hotel in an underserved, but fast-growing area. Data is provided on competitors, traffic flow, costs, and potential franchises.

Seven Peaks
A real estate developer faces substantial community opposition to a building project and the required zoning changes.

University Mall
A mall is faced with the departure of anchor tenants and the possible departure of others to a new mall in an area undergoing major expansion in available retail space.

Achievement Rehab
An entrepreneur is trying to run and sell a rehabilitation services provider. Problems include finding and retaining qualified staff, dealing with new government regulations and restrictions, and valuing the business at a time of health care reform.
Note: In order to view Exhibits 1, 2a, and 5, you need to go to 470 TNRB to copy these attachments from the original.

Cowpie Clocks
Kirsten Murdock gets a crash course in starting a business when she is overwhelmed by orders when her gag gift is shown on a national television show.

Lassco
An entrepreneur with no money has built a fast-growing business. He is suddenly confronted by his partner, who has supplied the money for the company, who announces he is going to take the assets of the business and form a competing company.

Tim and Brad Larson: Finding and Evaluating Business Opportunities
An entrepreneur and his son, just out of the Harvard Business School, use an innovative approach to find and evaluate potential businesses to purchase.

Tropical Sportswear International
An entrepreneur is faced with an opportunity to buy a clothing manufacturer in bankruptcy at a very attractive price–the catch is dealing with operational costs, repairing customer relationships, marketing to domestic and foreign buyers, and financing.