Successful Placement

BYU MBA Marketing students obtain internships with industry leading companies and complete projects that are innovative, impactful, and challenging. Some of these include:

AMAZON.COM Product Management - Seattle, Washington

Created the foundational framework for a detail page redesign targeted to consumer shopping behaviors to improve conversion and increase revenue by over $10 million

CONAGRA FOODS Brand Management - Omaha, Nebraska

Performed competitive analysis of three leading grocery brands, and assessed the financial feasibility and consumer acceptance of an "all natural" food product launch

THE DOW CHEMICAL COMPANY Business to Business - Midland, Michigan

Led team in identifying market segments, market strategy, and value of a $180 million business opportunity by collaborating with consultants, business leaders, and customers

INTEL Product Management - Hillsboro, Oregon

Identified $5.6 million revenue opportunity through worldwide market share win-back initiative, reversing the trend of losing server board market share to competitors

MICROSOFT Product Management - Redmond, Washington

Developed new reward program to boost product awareness of Genuine Windows products; program contribution to annual revenues expected to exceed $1 billion

NESTLE S.A. Brand Management - Vevey, Switzerland

Planned and coordinated regional project to introduce premium chocolate tablets over the entire Latin American region under the brand NESTLE Seduccion

WAL-MART Retail Management - Bentonville, Arkansas

Developed strategy and implementation plan to drive $48 million incremental sales and increase market share by 5% in the youth team sports equipment category

These and many other companies return to offer full-time positions to BYU MBA Marketing students. Graduates quickly contribute to their organizations and go one to become leaders within their companies and industries. Some of these alumni and the contributions they make include:

CARINE CLARK
Symantec - Senior Vice President of Marketing

Named one of the "Women Worth Watching in 2009" by the Profiles in Diversity Journal
Helped establish Artiris as one of the fastest growing technology companies in the world, growing revenues from $62 million to $230 million during a four year period
Twenty years of experience building successful software companies including Novell and Altiris

Carine Clark serves as Senior Vice President of Marketing with responsibility for global campaign and field marketing, partner and product marketing, branding and marketing communications as well as public relations and analyst relations.

Throughout her career, she has directed and integrated diverse teams including product management, sales support, alliance, field and global marketing, event, brand and communications management. She has demonstrated expertise in bringing companies and people together through dozens of acquisitions with the exceptional ability to quickly promote best practices and to drive integrated teams toward common goals.

JIM NUCKOLS
Cardinal Health - Senior Vice President, Software Applications

Relaunched the Sporting News brand and media franchise as President/CEO
Built a $200 million healthcare business in Europe for Hill-Rom
Revitalized the Wheaties brand at General Mills (including the signing of Michael Jordan)

Jim serves as the senior Vice President of Software Applications for Cardinal Health and has served as the marketing leader for the $3 billion medical technology benefits within Cardinal Health. The technologies he manages and markets range from infusion pumps to clinical documentation systems that are all designed to reduce errors in hospitals.

Jim has spent half of his career in consumer marketing, and began working at General Mills where he worked on the Hamburger Helper and Nature Valley Granola brands before eventually leading the Wheaties franchise. He also spent six years leading the Sporting News franchise and taking a very tired brand into the new media age. His focus has shifted to the healthcare field, specifically in the arena of technologies that drive improvement in the safety of the practice of medicine.

Andrea Thomas
Wal-Mart Stores, Inc. - Senior Vice President, Private Brands

Named one of the Top 25 Global Champions of innovation by BusinessWeek Magazine in 2006
Managed Frito-Lay's salty snack innovation pipeline, creating over $1 billion in new product platforms
Elected to Beta Gamma Sigma and Phi Kappa Phi National Honor Societies at Brigham Young University

Andrea leads the brand management, product development and co-manufacturing activities for the $15 billion portfolio of private brands in the Grocery, Dry Goods, Health & Beauty, Pharmacy and Pet categories at Wal-Mart. These brands include Great Value, Sam's Choice, Equate, Ol' Roy and Parent's Choice.

Prior to joining Wal-Mart, she was Vice President, Global Innovation of The Hershey Company where she was responsible for platform innovation for Hershey's portfolio of global brands including Hershey's, Reese's, Kisses and IceBreakers and was instrumental in the development of Cacao Reserve by Hershey's, the Starbucks line of Premium Chocolate. Previously, Thomas was Vice President, Innovation at Frito-Lay, Inc. In this position, she was responsible for managing Frito-Lay's salty snack innovation pipeline, creating over $1 billion in new product platforms.