About

Program Overview

The goal of the Product Development (PD) Program is to provide students with a holistic view of product development, which entails marketing, finance, engineering, etc. This breadth of understanding enables better decision making, prioritization, and interdisciplinary communication. The PD program at Brigham Young University is a 2½-3 year graduate level program sponsored by the Marriott School of Management and the Ira A Fulton College of Engineering & Technology.

The PD program immerses students in courses and experiences to gain valuable business education while increasing their engineering expertise, and leads to the awarding of both a Master of Business Administration (MBA) and a Master of Science (MS) in Mechanical Engineering.

Mission Statement

The mission of the PD Student Association is two-fold:

Build program awareness in the minds of undergraduates, graduate students, and recruiters
Prepare PD students for successful employment

We will accomplish these objectives by bridging the gap between the PD curriculum and the outside, real world experience. Some of the resources we will use to build this bridge are club trips, alumni speakers, newsletters, field studies and industry projects, and a website with an alumni database. Other priorities of the club will be to obtain funding from industry sponsors and to continuously evaluate and improve the current PD curriculum.

In all of this, we aim to uphold the mission of Brigham Young University, which is “to assist individuals in their quest for perfection and eternal life”. Citing the BYU Mission Statement, we too believe that “students who graduate from BYU should be capable of competing with the best in their fields”. Our ultimate goal is to make the PD program at BYU the top Business Engineering program in the nation.