BYU President Cecil O. Samuelson will join NAC members for a question-and-answer session on Friday morning in rooms W408-W410 (Assembly Room) of the Tanner Building. This is a great opportunity to get a broad view of what's happening at the university as well as to learn more about how the Marriott School and NAC fit within the larger framework.

Hear from managing directors of church departments directly involved with new media channels such as YouTube, Facebook, and Twitter. Find out how these new technologies are being used by the church to find new audiences and share its message.

BYU Football Coach Bronco Mendenhall will make a rare in-season appearance to speak to NAC members on Friday at the NAC/faculty lunch in W408-W410 Tanner Building. Don't miss this unique opportunity to hear from the coach. And don't miss the BYU vs. Air Force game on Saturday at 1:30 p.m. in LaVell Edwards Stadium.

New to the conference this year is a hands-on business ethics case study. Students will have an opportunity to meet in small groups with NAC members to analyze a brief ethics case. The groups will be given tools to explore the ethical dilemmas presented in the case and discuss options to resolve the situations. A half-dozen of the school's top faculty will then direct case discussions as the groups reassemble in classrooms. The ethics case exercise will take about two hours on Friday morning–this includes a briefing, group analysis, and faculty-led discussions. This could very well be one of the highlights of the conference.

Download and print the case by clicking on the Ethics Case menu item.

The Marriott School will honor Steve Reinemund, dean of the business school at Wake Forest University and former PepsiCo CEO, with the 2009 IEY award at a special reception and dinner Friday night.

In 1984 Reinemund joined PepsiCo's Pizza Hut division as senior vice president of operations. Shortly thereafter he was named president & CEO of Pizza Hut North America. In 1992 he became president of PepsiCo's Frito-Lay division. And in 2001 the board of PepsiCo named Reinemund chairman & CEO.

Those who've worked with Reinemund describe him as a man of impeccable character and honesty. He is a man of faith and has been supportive of BYU. He is also a former captain in the United States Marine Corps. Reinemund graduated from the U.S. Naval Academy and earned an MBA from the University of Virginia. He is currently directing a strategic realignment at Wake Forest–combining the graduate and undergraduate business schools into one unit similar to the Marriott School.

The conference begins with graduate student mentoring on Thursday evening. NAC members and graduate students and their spouses will gather in the Tanner Addition atriums for a networking dinner at 5:30 p.m. followed by topic-specific mentoring panels in the new case rooms. The tapas dinner will provide a wide variety of different foods as you mingle and meet with some of the school's best and brightest.

On Friday afternoon you may also have the opportunity to mentor undergraduate students. If your NAC committee has elected to meet for one hour instead of two, then you may be asked to participate in undergraduate student mentoring guided by the NAC Mentoring Committee.