Paul Gustavson

Organization Planning & Design, LLC


Paul W. Gustavson is a leading management consultant specializing in leadership development, strategy making, organization design, business process improvement, the design of high-performance teams and work systems, change management, and knowledge management. He has more than 30 years of consulting and leadership development experience both as an internal and an external consultant. In April 1999 he received the Marriott School of Management's William G. Dyer Distinguished Alumni Award for his contribution in the field of leadership development strategy, organization design, knowledge management, and change management.

In 1999 he was selected as a member of Work in America's National Advisory Council focusing on identifying best practices in creating and sustaining high performance teams. In 2004 he received the Herrmann International Big Thinker Award for his contribution to the field of whole brain thinking. In 2005 he was asked by newly appointed BYU Football head coach Bronco Mendenhall to help teach him the organizational, team, and leadership tools to help him return the program to glory. In 2007 he served in the HQ Human Resource Department of The Church of Jesus Christ of Latter-day Saints and is currently working with the Global Temporal Affairs Transition Team.

Prior to establishing Organization Planning & Design, Inc, Paul held human resource and organizational development management positions for Standard Oil of Indiana, Zilog and Cynet Technologies Inc. in the energy and high technology industries. He has been involved with more than 50 start-ups, joint ventures and mergers and acquisitions..

Paul and his wife, Kris Anne, completed a two-year part-time church service mission for the human resource department of the church in May 2009. He has also served on President Kim Clar's BYU-Idaho President's Advancement Council the past three years. Paul received his master's in organizational behavior in 1975 from Brigham Young University. He has served for more than 18 years as a member of the Marriott School of Management's OBHR Advisory Board.

Since founding OPD, Paul's consulting experience has included work nationally and internationally in a number of industries including: electronics, financial services, transportation and government, aerospace, and leasing for a number of companies including: American Express, Advantana, American Transtech, Amoco, AT&T Capital Corp., Amerada Hess, Blue Cross Blue Shield, BP, BHP of Australia, Bristol Myers Squibb, Cherokee Nation, Colgate Palmolive, Deere Financial Services, Exxon, Pennzoil, Mars,, NASA, Nu Skin, Wells Fargo, to name a few. Paul focuses on aligning key factors in company environment and aligning the design choices an organization makes with the culture necessary to achieve the desired outcomes of that organization. Paul's work has been featured in more than 50 books, company magazines, and periodicals. Please see for the full text articles published about his work.

Session Title: (Joint Presentation with Bronco Mendenhall)

"Leading Team and Organizational Revival: Igniting and Reuniting BYU Football Team Strategy"

Brief Description:

During the past five years only seven Division 1 football teams have won more games than BYU. After four consecutive seasons with more than 10 wins, which had never been done before, along with four top 25 end-of-the-season national rankings, the BYU football team went 1-4 to start the 2010 season. At that point Coach Mendenhall made several significant changes which ignited and unified this team of young student athletes where they won five out of six of their last games including an impressive New Mexico Bowl victory. This presentation will focus on the key principles and design choices that Coach Mendenhall used in igniting and reuniting the BYU football team when he first became the head coach to be able to sustain four consecutive ten or more wins a season. The presentation will also highlight the principles, leadership behaviors, and strategies that turned a 1-4 season into winning five out of six of the last games this season and ignited and unified the football team to be great in the future.