Darron Billeter

Darron Billeter

Assistant Professor of Marketing,
Marketing and Global Supply Chain, Department of
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Office: 688 TNRB
Phone: 801-422-4810
Email: darron@byu.edu

Education:

  • Ph.D., Industrial Administration (Marketing), Carnegie Mellon University, 2008
  • M.S., Industrial Administration (Marketing), Carnegie Mellon University, 2004
  • M.S., Industrial Engineering and Management Science, Northwestern University, 1999
  • B.S., Statistics, Brigham Young University, 1996

Selected Publications:

  • "Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Can Affect Marketplace Behaviors", Journal of Marketing Research, Edition 4, Volume 50, Issue 4, Pages 535-547, 2013.    
  • "The Double Edged Sword of Signaling Product Effectiveness: How Salient Marketing Cues Can Reduce Product Usage", Journal of Marketing Research, 2012.    
  • "Underpredicting Learning after Initial Experience With a Product", Journal of Consumer Research, Edition 1, Volume 37, Issue 1, The University of Chicago Press, Chicago, IL, John Deighton, 2011.    

Languages:

  • German

Presentations:

  • The Effect of Transparent Packaging on Consumer Preference - Marketing EDGE - Marketing EDGE Conference - 2014
  • The Double-Edged Sword of Expert Judgment - University of Utah - Judgment and Decision Making Winter Symposium - 2013
  • The Effect of Transparent Packaging on Consumer Preference - INFORMS - INFORMS Marketing Science Conference - 2013
  • Transparent Packaging and Consumer Purchase Decisions - University of Utah - Judgment and Decision Making Winter Conference - 2013
  • Balance as an Embodiment of Parity - Association for Consumer Research - Association for Consumer Research - 2010
  • The Balance Metaphor and its Effect on Choice - Behavioral Decision Research in Management - Behavioral Decision Research in Management - 2010
  • The Balance Metaphor and its Effect on Choice - Society for Consumer Psychology - Society for Consumer Psychology - 2010
  • The Balance Metaphor and its Effect on Choice - - Society for Judgment and Decision Making - 2009