Ryan Elder

Ryan Elder

Assistant Professor of Marketing,
Marketing and Global Supply Chain, Department of
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Office: 690 TNRB
Phone: 801-422-5881
Email: rselder@byu.edu


Ryan Elder is an Assistant Professor of Marketing at the Marriott School of Management at Brigham Young University. Dr. Elder researches how sensory experiences affect consumers’ cognitions and behaviors, as well as how visual cues affect persuasion. He primarily explores these areas within the context of advertising, product packaging, atmospherics, and product design. His research has been published in the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology. Popular accounts of his work have appeared on Good Morning America, The Today Show, CBS This Morning, The Tonight Show with Jimmy Fallon, BBC World News, TIME, The Huffington Post, CBS Radio, and others.


  • PhD, Marketing, University of Michigan, 2011
  • B. S., Marketing, University of Utah, 2004

Selected Publications


  • MEG Grant , Brigham Young University , 2016
  • AMA Sheth Doctoral Consortium Fellow , American Marketing Association
  • Berkeley Behavioral Camp Fellow , University of California, Berkeley
  • Gerald and Lillian Dykstra Fellowship for Teaching Excellence , University of Michigan
  • Haring Symposium Fellow , Indiana University
  • Leo Burnett Scholarship , University of Michigan
  • Rackham Graduate Student Research Grant , University of Michigan
  • Thomas William Leabo Memorial Award for Academics and Teaching , University of Michigan


  • English
  • Polish