David Whitlark

David Whitlark

Area Leader and JC Penney Professor of Marketing,
Marketing and Global Supply Chain, Department of

Office: 630 TNRB
Phone: 801-422-4994
Email: dbw@byu.edu

Selected Publications:

  • "Entrepreneurial Marketing: A Framework for Creating Opportunity with Competitive Angles", Journal of Applied Business and Economics, Edition 1, Volume 13, Issue 1, Pages 47-52, North American Business Press, West Palm Beach, Florida, 2012.    
  • "Net Promoter: Supporting Evidence, Caveats, and Best Practices", Marketing Research, American Marketing Association, Chicago, IL, 2011.    
  • "Boom Start: Principles of Entrepreneurial Marketing", Edition 2nd, Issue 2nd, Kendall Hunt, 2010.    
  • "Improving Sales Forecasts by Testing Underlying Hypotheses about Consumer Behavior: A Proposed Qualitative Method", Advances in Business and Management Forecasting, Volume 4, Pages 183-197, Elsevier, Amsterdam, Kenneth D. Lawrence et al, 2006.