Jeff Larson

Jeff Larson

Assistant Professor of Marketing,
Marketing and Global Supply Chain, Department of

Office: 672 TNRB
Phone: 801-422-2266
Email: jeff_larson@byu.edu

Biography:

Jeff Larson earned his PhD in Marketing from The Wharton School at the University of Pennsylvania in 2006. Since that time, he has taught at the Marriott School of Management at BYU. He teaches courses on Marketing Research and Internet Marketing and is the author of the top-selling Internet Marketing textbook, Internet Marketing Essentials. Dr. Larson has published in the International Journal of Research in Marketing, the Journal of Marketing Research, and the Journal of Consumer Psychology. His research on consumer judgment processes as well as his research on statistical methods has been featured in top media outlets, including Good Morning America, CBS This Morning, NPR, Wall Street Journal, New York Times, Washington Post, among others.

Selected Publications:

  • "Internet Marketing Essentials", Edition 1, Volume 1, Issue 1, Stukent.com, Idaho Fall, ID, 2014.    
  • "Satiation from Sensory Simulation: Evaluating Foods Decreases Enjoyment of Similar Foods", Journal of Consumer Psychology, 2014.    
  • "Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Can Affect Marketplace Behaviors", Journal of Marketing Research, Edition 4, Volume 50, Issue 4, Pages 535-547, 2013.    
  • "When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending", Journal of Marketing Research, Edition 2, Volume 49, Issue 2, Pages 218-230, Tulin Erdem, 2012.    
  • "An Exploratory Look at Supermarket Shopping Paths", International Journal of Research in Marketing, Volume 22, Pages 395-414, Elsevier, 2005.    

Languages:

  • English
  • Spanish

Presentations:

  • When a Reputation for Innovativeness Confers Negative Consequences for Brands - Society for Consumer Psychology - Society for Consumer Psychology - 2014
  • When a Reputation for Innovativeness Confers Negative Consequences for Brands - University of Utah - Judgment and Decision Making Winter Symposium - 2014
  • The Double-Edged Sword of Expert Judgment - University of Utah - Judgment and Decision Making Winter Symposium - 2013
  • When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending - Society for Consumer Psychology - Society for Consumer Psychology - 2011
  • Balance as an Embodiment of Parity - Association for Consumer Research - Association for Consumer Research - 2010
  • Metacognitive Learning in Decision Making - Society for Consumer Psychology - Society for Consumer Psychology - 2010
  • The Balance Metaphor and its Effect on Choice - Behavioral Decision Research in Management - Behavioral Decision Research in Management - 2010
  • The Balance Metaphor and its Effect on Choice - Society for Consumer Psychology - Society for Consumer Psychology - 2010
  • The Evolution of Consumer Perceptions of an Innovation - INFORMS - Marketing Science - 2010
  • When Budgeting Backfires: How Salient Price Constraints Can Increase Spending - Association for Consumer Research - Association for Consumer Research - 2010
  • The Balance Metaphor and its Effect on Choice - - Society for Judgment and Decision Making - 2009
  • Attention Vulnerable Shoppers: Measuring Consumer Attitudes Toward Salespeople - - Association for Consumer Research - 2008
  • The Learning (and not) of Effort and Accuracy Tradeoffs - - Association for Consumer Research - 2007
  • The Learning (and not) of Effort and Accuracy Tradeoffs - - Society for Judgment and Decision Making - 2006