Chad Allred
Assistant Professor of Business Management
Business Management, Department of
Office: 682 TNRB
Phone: 801-376-5559
Email: chad_allred@byu.edu
Expertise:
- Business-to-business marketing
- Entrepreneurship
- Marketing high technology
- Marketing research
- Quantitative methods
- High-tech Business-to-Business Exchange Relationships
- Entrepreneurship
- Ph.D., Business Management - Marketing, Purdue University, 2002
- MBA, Quantitative Analysis, Brigham Young University, 1987
- B.S., Electrical Engineering, Brigham Young University, 1985
- Business Management - Primary
- Marketing - Primary
- "Has a Proven Path Emerged? A Longitudinal Study of Supply Chain Information Sharing Capability," Proceedings of the Academy of Management 2008 Annual Meeting August, 2008
- "Market and Collaboration Orientations: Examining Supply/Demand Chain Effects," Proceedings of the Academy of Management 2008 Annual Meeting August, 2008
- "Chain Information Sharing and Firm Performance: A Longitudinal Study," Proceedings of the 19th Annual North American Research and Teaching Symposium on Purchasing and Supply Management March, 2008
- "Market Orientations, Collaboration, Value Creation and Business Performance: Understanding Asymmetric Supply and Demand Chain Effects," International Journal of Business Excellence Volume 1, Issue 4, Pages 391-417, Inderscience Publishers, Geneve Switzerland, January, 2008 V I E W A B S T R A C T
- "Customer Satisfaction with the Performance of Multivendor, After-Sales Service Alliances," Proceedings of the Summer 2007 AMA Educators Conference. August, 2007
- "An Exploratory Test of a Model of Social Networks, National Culture, and International Multilateral Negotiations," Proceedings of the 48th Annual Meeting of the Academy of International Business Pages 116-117, Academy of International Business, June, 2006
- "Advanced Techniques and Technologies in Online Research," The Handbook of Marketing Research: Uses, Misuses, and Future Advances Sage Publishing, Thousand Oaks, CA, November, 2006
- "Shopper Segmentation," Proceedings of the 13th International Conference on Recent Advances in Retailing and Consumer ... Budapest, Hungary, July, 2006
- "Using Technology to Increase Student Preparation for and Participation in Marketing Courses: The Random Selector Model," Marketing Education Review Pages 15-21, CtC Press, Columbia, SC, January, 2006 V I E W A B S T R A C T
- "E-Shopping Leaders and Fearful Conservatives: A Market Segmentation Analysis," International Journal of Retail & Distribution Management Issue 4/5, Pages 308-333, Emerald, Bradford, UK, 2006 V I E W A B S T R A C T
- "Cross Cultural Religiosity, An Exploratory Investigation," Proceedings of the Eleventh Cross-Cultural Research Conference December, 2005
- "Using Technology to Increase Student Participation in the Marketing Principles Course: The Random Selector Model," Proceedings of the 2005 Marketing Educators Association Conference Pages 4, April, 2005
- "Affect and Conation in Business-to-Business Relationships: An Empirical Analysis of Loyalty Lifecycle Sequence," Proceedings of the Winter 2005 AMA Educators Conference Volume 16, Pages 2, February, 2005
- "Driving Your Market: Values Research Helps Create a Market-Driving Strategy," Marketing Research Issue Vol. 15 No. 4, Pages 33-38, October, 2003 V I E W A B S T R A C T
Teaching
- Visiting Assistant Professor, Purdue University, 2008-2009
- Assistant Professor, Brigham Young University, 2002
- Instructor, Purdue University, 2001
- Visiting Instructor, Brigham Young University, 2001
- Product Line Manager, Intel Corp., 1997-1998
- Director of Product Marketing, Novell Extended Networks Division, Novell, Inc., 1996
- Director of Worldwide System Support Programs, Novell Inc., 1995
- Founding Board of Advisors, IT Service Marketing Association (ITSMA), 1994
- Board of Trustees, NetWare Users International (NUI), 1994
- Director of Worldwide Services Marketing and Programs, Novell Inc., 1991-1994
- Consulting Services, Education, and Technical Support Marketing, Novell Inc., 1989-1990
- Corporate Marketing Analyst, Novell Inc., 1988
- Software Engineer, Novell Inc., 1987
- Hardware Engineer, Eyring Research Institute, 1982-1985
- Distinguished Teaching Award (Graduate Student) , Purdue University , 2001
- Teaching Excellence Award (Graduate Student) , Purdue University , 2001
- Thai
