Gary K. Rhoads

Stephen Mack Covey Professor of Marketing
Director of Entrepreneur Center
Business Management, Department of

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Office: 622 TNRB
Phone: (801) 422-2198
Email: gkr@byu.edu
Expertise:
  • Customer service
  • Entrepreneurship
  • Marketing strategy
  • Personal selling and sales management
Research:
  • Best practices in entrepreneurial marketing
  • Customer and employee engagement
  • Salesperson effectiveness
  • Managing frontline turnover, burnout, and service quality
Education:
  • PHD, MARKETING, TEXAS TECH UNIVERSITY, 1988
  • MBA, BUSINESS, IDAHO STATE UNIVERSITY, 1982
  • BS, ZOOLOGY, IDAHO STATE UNIVERSITY, 1978
Group Affiliations:
  • Entrepreneurship - Primary
  • Marketing - Secondary
  • MBA - Tertiary
Selected Publications:
  • "Spirituality and Organizational Culture: Cultivating the ABCs of an Inspiring Workplace," International Journal of Public Administration Volume 31, Pages 420-438, Taylor & Francis Group, LLC, April, 2008    V I E W   A B S T R A C T
  • "People as the Bridge to Competitiveness Benchmarking the ABCs of an Empowered Workforce," Benchmarking: an International Journal Volume 11, Pages 346-359, October, 2004    
  • "Antecedents and Consequences of Burnout in Accounting: Beyond the Role Stress Model," Behavioral Research in Accounting Volume 12, Pages 31-66, 2000    
  • "Do Organizational Practices Matter in Role Stress Processes?: A Study of Direct and Moderating Effects for Marketing Oriented Boundary Spanners," Journal of Marketing Volume 60, Pages 69-85, July, 1996    
  • "The Multiple Dimensions of Role Ambiguity and Their Impact Upon Psychological and Behavioral Outcomes of Industrial Salespeople," Journal of Personal Selling and Sales Management 1994    
  • "Behavioral and Psychological Consequences of Boundary Spanning Burnout for Customer Service Representatives," Journal of Marketing Research 1994    
Experience:
   Teaching
  • Professor, Brigham Young University, 1998
  • Associate Professor, Brigham Young University, 1992-1997
  • Assistant Professor, Idaho State University, 1989-1992
  • Assistant Professor, University of Kentucky, 1986-1989
   Professional
  • American Express
  • Novus Services, Inc—Discover Card
  • Lucky Goldstar Corporation, Asia
  • Chevron Corporation
  • Prudential
  • 3M International, Europe
  • OCE -Europe
  • Bull Computers
  • Co-Founder, Allegiance, 2000
Awards:
  • Top Entrepreneurs --V100 , VSpring Capital's top 100 venture entrepreneurs , 2007
  • Stephen Mack Covey Professor of Marketing , Entrepreneurship , 2001
  • Marriott School Research Excellence Award , Brigham Young University , 2000
  • Marriott School Teaching Excellence Award , Brigham Young University , 1998
  • Teaching Award , Brigham Young University , 1994
  • Best Article Award , Journal of Personal Selling and Sales Management , 1994
  • Teacher of the Year , Idaho State University , 1991
  • Deans Excellence in Teaching , Texas Tech University , 1986