Jeff Larson
Assistant Professor
Business Management, Department of
Office: 672 TNRB
Phone: 801-422-2266
Email: jeff_larson@byu.edu
Expertise:
- Marketing: Consumer Behavior
- Behavioral decision theory, metacognitive learning in decision making, sales-related consumer behavior, data analysis
- PhD, Marketing, Wharton School of Business, 2006
- M.S., Managerial Science and Applied Economics, Wharton School of Business, 2005
- B.S., Statistics, Brigham Young University, 2002
- Marketing - Primary
- "Attention Vulnerable Shoppers: Measuring Consumer Attitudes Toward Salespeople," Advances in Consumer Research Volume 36, 2009 V I E W A B S T R A C T
- "The Learning (and not) of Effort and Accuracy Tradeoffs," Advances in Consumer Research Volume 35, 2008 V I E W A B S T R A C T
- "An Exploratory Look at Supermarket Shopping Paths," International Journal of Research in Marketing Volume 22, Issue 4, Pages 395-414, Elsevier, December, 2005 V I E W A B S T R A C T
Teaching
- Assistant Professor of Business Management, Brigham Young University, 2007
- Spanish
