Michael J. Swenson

Ford Professor of Marketing
Business Management, Department of

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Office: 624 TNRB
Phone: (801) 422-2799
Email: michael_swenson@byu.edu
Office hours: M-W 2:00p.m. - 3:00 p.m.
Expertise:
  • Entrepreneurship
  • Marketing
  • Marketing management: development of strategy implementations
  • Marketing strategy
  • Personal selling and sales management
Research:
  • Sales force effectiveness
  • Marketing strategy
  • Cross-Cultural research
  • Entrepreneurial marketing
Education:
  • PHD, MARKETING, UNIV OF OREGON, 1989
  • MBA, FINANCE DEPT, UNIV OF UTAH, 1981
  • BS, FINANCE DEPT, BRIGHAM YOUNG UNIVERSITY, 1980
Group Affiliations:
  • Marketing - Primary
  • Entrepreneurship - Secondary
  • Global Management Center - Tertiary
Selected Publications:
  • "Boom Start: Super Laws of Successful Entrepreneurs," Kendall Hunt, Dubuque, IA, August, 2009    V I E W   A B S T R A C T
  • "Designing Programs to Internationalize Marketing Students: Responding to Lessons from the Literature," Proceedings of the Marketing Educators' Conference Pages 116, April, 2006    
  • "Student Perspectives of Business Simulations: Realistic Experience or Contrived Fantasy?," Proceedings of the 2004 Marketing Educators' Conference Marketing Educators' Association, April, 2004    
  • "A Cross Cultural Study of the Effects of Achievement and Relationship Values on Student Evaluations of Personal Selling Ethical Dilemmas," Marketing Education Review Volume 13, Issue 3, Pages 53-64, December, 2003    
  • "Is a Central Tendency Error Inherent in the Use of Semantic Differential Scales in Different Cultures?," International Journal of Market Research Volume 45, Issue 2, Pages 213-228, April, 2003    
  • "Consumer Retaliation: Confirmation and Extension," Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Volume 15, Issue 1, Pages 114-127, December, 2002    V I E W   A B S T R A C T
  • "Expanding Global Business Education: Building on Existing Programs," Marketing Educators Association Conference Proceedings April, 2002    
  • "Assessing the Transportability of Measures Across Cultural Boundaries: A Personal Selling Context," Proceedings of the Eigth Cross Cultural Research Conference Volume 8, December, 2001    V I E W   A B S T R A C T
  • "Integrating Marketing Into the Entrepreneurship Course: The Entrepreneurs Marketing Toolkit," Proceedings of the 2001 Marketing Educators Conference April, 2001    V I E W   A B S T R A C T
  • "A Cross-Cultural Investigation of the Universality of the Personal Selling Ethics Scale," Journal of Euromarketing Volume 8, Pages 16, International Business Press, 2000    
  • "A Cross-Cultural Investigation of the Universality of the Personal Selling Ethics Scale," Journal of International Consumer Marketing 1999    
  • "Student Preferences for Sales Careers Around the Pacific-Rim," Industrial Marketing Management Pages 27-36, January, 1999    
  • "Relationship Selling: New Challenges for Todays Salesperson, Emerging Trends in Sales Thought and Practice," Quorum Books, Westport, Connecticut, Gerald J. Bauer, Mark S. Baunchalk, Thomas N. Ingram and Raymond W. LaForge, January, 1998    
  • "Revisiting the Academic Performance/Salesperson Performance Relationship," Journal of Marketing Management Issue 7, Pages 81-90, April, 1997    
  • "Personal Selling Constructs and Measures: Emic Versus Etic Approaches to Cross-National Research," European Journal of Marketing 1996    
  • "Top Down Versus Bottom Up Sales Tactics Effects on the Sales Presentation of a Product Line," Journal of Business Research Issue 37, Pages 51-61, September, 1996    
  • "Social Values and Salesperson Performance," Journal of the Academy of Marketing Science 1994    
Experience:
   Teaching
  • Professor, Brigham Young University, 2001
  • Associate Professor, Brigham Young University, 1995-2001
  • Assistant Professor, Brigham Young University, 1989-1995
  • Graduate Teaching Fellow, University of Oregon, 1985-1989
   Professional
  • Member, American Marketing Association
  • Member, Academy of Marketing Science
Awards:
  • Outstanding Teaching Award , Marriott School , 1996
  • Teaching Excellence Award , MBA , 1995
  • Outstanding Colleague, Brigham Young University, 1994 , Brigham Young University , 1994
  • DEC 100 Award , Digital Equipment Corporation , 1985
  • DEC 100 Award , Digital Equipment Corporation , 1984
Languages:
  • Swedish