R. Bruce Money

Department Chair and Professor
Marketing and International Business
Business Management, Department of


Office: 660A TNRB
Phone: (801) 422-4535
Email: moneyb@byu.edu
Expertise:
  • International business
  • Marketing
  • Negotiations
Research:
  • National culture influence and measurement
  • Business-to-business marketing
  • Multilateral negotiation
  • Services marketing
Education:
  • PhD, Marketing, University of California, Irvine, 1995
  • MBA (Honors), Harvard Business School, 1988
  • BA (Honors), English, Brigham Young University, 1983
Group Affiliations:
  • Marketing - Primary
  • Global Management Center - Secondary
Selected Publications:
  • "Performance Implications of Distributor Effectiveness, Trust, and Culture in Import Channels of Distribution," Industrial Marketing Management Volume 37, Issue January, Pages 46-58, January, 2008    V I E W   A B S T R A C T
  • "Ethical Values and Long-Term Orientation," Journal of Business Ethics Volume 71, Issue 3, Pages 261-274, March, 2007    V I E W   A B S T R A C T
  • "An Exploratory Test of a Model of Social Networks, National Culture, and International Multilateral Negotiations," Proceedings of the Academy of International Business Pages 116-117, Academy of International Business, June, 2006    
  • "The Implications of Social Capital and Resource Exchange for International Relationship Continuity in Export Channel," Proceedings of the 2006 AMA Summer Educators Conference Volume 17, Pages 96-97, American Marketing Association, Chicago, August, 2006    
  • "Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?," Journal of Advertising Research Volume 46, Issue 1, Pages 113-123, March, 2006    V I E W   A B S T R A C T
  • "A Measure of Long-Term Orientation: Development and Validation," Journal of the Academy of Marketing Science Volume 34, Issue 3, Pages 456-467, June, 2006    V I E W   A B S T R A C T
  • "National Culture and Industrial Buyer-Seller Relationships in the United States and Latin America," Journal of the Academy of Marketing Science Volume 34, Issue 3, Pages 386-402, June, 2006    V I E W   A B S T R A C T
  • "Multidimensional Versus Unidimensional Measures in Assessing National Culture Values: The Hofstede VSM Example," Journal of Business Research Volume 59, Issue 2, Pages 195-203, February, 2006    V I E W   A B S T R A C T
  • "Word-of-Mouth Promotion and Switching Behavior in Japanese and American Business-to-Business Service Clients," Journal of Business Research Volume 57, Issue 3, Pages 297-305, March, 2004    
  • "Purchasing Processes and Characteristics of Industrial Service Buyers in the U.S. and Japan," Journal of World Business Volume 39, Issue 2, Pages 183-198, April, 2004    
  • "An Exploration of the Moderating Role of Corporate Culture and Seller Perceptions in Industrial Buyer-Seller Relationships," Journal of the Academy of Marketing Science Volume 30, Issue 30, Pages 229-239, 2002    
  • "The Response of the New Consumer to Promotion in the Transition Economies of the Former Soviet Bloc," Journal of World Business Volume 35, Issue Summer, Pages 189-205, 2000    
  • "Japan: Does Money Motivate?," Harvard Business Review (in abstract) Volume 75, Issue Sept.-Oct., Pages 9-10, 1999    
  • "Salesperson Performance, Pay, and Job Satisfaction: Tests of a Model Using Data Collected in the U.S. and Japan," Journal of International Business Studies Volume 30, Issue 1, Pages 149-172, 1999    
  • "International Multilateral Negotiations and Social Networks," Journal of International Business Studies Volume 29, Issue 4, Pages 695-710, 1998    
  • "Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the U.S. and Japan," Journal of Marketing Volume 62, Issue 4, Pages 76-87, 1998    
  • "Are U.S. Managers Superstitious About Market Share," Sloan Management Review Volume 37, Issue Summer, Pages 67-77, 1996    
Experience:
   Teaching
  • Associate Professor, Marketing and International Business, Brigham Young University, 2004-2007
  • Associate Professor, International Business, University of South Carolina, 2001-2004
  • Assistant Professor, International Business, University of South Carolina, 1995-2001
  • Instructor, Marketing Department, University of California, Irvine, 1994-1995
   Professional
  • Executive Education for, Bayer, CSX, Fuji Film, Nissan, Robert Bosch Corp., Sonoco, etc.
  • Commercial Loan Officer, Mitsui Manufacturers Bank
  • Vice President, Sakura Bank (now Sumitomo Mitsui), Ltd.
  • Partner in consultancy, William E. Simon (former US Treasury Secretary)
  • Director of Pacific Rim Equity Relations, The Koll Company (now CB Richard Ellis)
  • Professor, Marketing and International Business, 2007
Awards:
  • Outstanding Citizenship Award , Business Management Department, Marriott School , 2008
  • Outstanding Faculty Award for Teaching , Marriott School , 2007
  • Outstanding Teacher Award , Business Mangement Department, Marriott School , 2006
  • Best Paper, Global and Cross-Cultural Marketing Track, Summer Educators' Conference , American Marketing Association , 2006
  • First Place, Global Case Competition (BYU Team Faculty Advisor) , Ohio State University , 2006
  • Donald Staheli Fellowship , Marriott School , 2005
  • Selected as showcased professor and project, Mentored Learning Symposium , BYU President's Leadership Council/ORCA , 2005
  • First Place, (BYU Team Faculty Advisor), Global Case Competition , Ohio State University , 2004
  • Outstanding 2nd Year Professor, International MBA program , University of South Carolina , 2004
  • Best Paper, Global Marketing Track , American Marketing Association Summer Educators' Conference , 2003
  • Outstanding 2nd Year Professor, MBA program , University of South Carolina , 2002
  • Outstanding Professor, Professional MBA Program , University of South Carolina , 2001
  • Alfred G. Smith Jr. Award for Excellence in the Classroom , University of South Carolina , 2000
  • Outstanding Professor, Professional MBA Program , University of South Carolina , 1999
  • Honorable Mention, Clayton Doctoral Dissertation Proposal Competition , Marketing Science Institute , 1994
Languages:
  • Japanese