Sterling A. Bone

Assistant Professor
Business Management, Department of

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Office: 678 TNRB
Phone: 801-422-3113
Email: sterling_bone@byu.edu
Expertise:
  • Marketing
  • Personal selling and sales management
  • Service quality: managing front-line employees
Research:
  • Customer Equity Management: Individual Customer Selection Decision-Making
  • Creativity Among Customer-Contact Employees
  • Risk and Uncertainty-Based Decision-Making
  • Discrimination of Entrepreneurial Business Customers
  • Customer Feedback Management and Customer Loyalty
Education:
  • PHD, MARKETING, OKLAHOMA STATE UNIVERSITY, 2006
  • MBA, ENTREPRENEURSHIP, UTAH STATE UNIVERSITY, 2001
  • BA, LIBERAL ARTS AND BUSINESS, UTAH STATE UNIVERSITY, 2000
Group Affiliations:
  • Marketing - Primary
  • Entrepreneurship - Secondary
Selected Publications:
  • "Fishing for Compliments and Complaints: The Influence of Solicited Customer Feedback and Company Acknowledgement on Customer Attitudes and Intentions," Marketing Science Institute October, 2009    V I E W   A B S T R A C T
  • "Measuring Salesperson Orientation of Consumers," Advances in Consumer Research October, 2008    V I E W   A B S T R A C T
  • "Identifying the Traits of Aggressive and Distracted Drivers: A Hierarchical Trait Model Approach," Journal of Consumer Behaviour 2006    V I E W   A B S T R A C T
  • "The Influence of Internal Communications and Role Conflict on the Relationship between Salesperson Citizenship Behaviors and Supervisor Rated Performance," Journal of Personal Selling and Sales Management Volume 25, Issue 3, Pages 298, 2005    
  • "On the Relationship between Personality and Context in Fear Responses to Print Advertisements: Theory and Empirical Research," Psychology & Marketing Volume 21, Issue 11, Pages 927-943, 2004    
Experience:
   Teaching
  • Graduate Teaching Assistant, Spears School of Business, Oklahoma State University, 2002-2006
   Professional
  • Sales Associate, Carolyn Koskan Real Estate, Logan, UT, 2000-2002
  • Sales Associate, Coldwell Banker Gold Key Realty, Logan, UT, 1997-2000
Awards:
  • Outstanding Teaching Award , Business Management Department , 2009
  • Doctoral Fellow , AMA Sheth Foundation , 2005
  • Doctoral Fellow , National Conference in Sales Management , 2005
  • Outstanding Instructor , Spears School of Business, Oklahoma State University , 2005
  • Outstanding Graduate Teaching Assistant , Spears School of Business, Oklahoma State University , 2004
  • Outstanding Instructor , Spears School of Business, Oklahoma State University , 2004
  • Most Valuable Member , President's Leadership Council, Utah State University , 2000
Languages:
  • Spanish