Scott M. Smith

James Passey Professor of Marketing
Business Management, Department of

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Office: 634 TNRB
Phone: (801) 422-5569
Email: smsmith@byu.edu
Home Page: marketing.byu.edu

Expertise:

Computer modeling
Internet research and methodology
Marketing high technology
Quantitative analysis: statistical
Survey research

Research:

I specialize in three distinct areas of marketing: (1) Internet based research, (2) Internet research and analysis of market segments, customer satisfaction and product development, and (3) Cross cultural research. This research also includes computer modeling and e-commerce strategy implementations for marketing of high technology firms.

Education:

Ph. D., MARKETING, The Pennsylvania State University, 1979
MBA, Michigan State University, 1973
B.S., Business Management/Marketing, Brigham Young University, 1971

Group Affiliations:

Marketing - Primary

Selected Publications:

"A Survey of Perspectives on Intergovernmental Relations: A Comparative Analysis of the Czech and Slovak Republics," Europe-Asia Studies Volume 61, Issue 4, Pages 685-709, Routledge, Glasgow, June, 2009 V I E W A B S T R A C T
"A Longitudinal Study of E-Shopping Leaders: 2001 - 2007," Conference of the European Institute of Retailing and Services Studies July, 2008 V I E W A B S T R A C T
"Editor, Special Cross-Cultural Business Research Journal Issue," Journal of Business Research Volume 1, Issue Special Issue on Cross Cultural Business Research, Elsevier, Thomson Scientific, January, 2008 V I E W A B S T R A C T
"Ethicality and Attitudes Toward Capitalism of Future Business Leaders: Effects of Nationality, Gender and Religiosity in 23 Countries," Cross Cultural Research in Business Studies, Scott Smith and Lenard Huff (eds.), Provo, UT. Volume 12, Cross Cultural Research Association, Provo, UT, USA, December, 2007 V I E W A B S T R A C T
"Proceedings of the 12th Conference on Cross Cultural Research in Business Studies," Volume 12, Cross Cultural Research in Business Studies, Provo, Utah, Scott M. Smith and Lenard C. Huff, December, 2007 V I E W A B S T R A C T
"Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling," Conjoint Measurement: Methods and Applications Edition 4th ed., 2007, Volume VII, Springer, New York, Gustafsson, Anders; Herrmann, Andreas; Huber, Frank (Eds.), December, 2007 V I E W A B S T R A C T
"The Diffusion of Online Shopping: Online Shoppers and the Computer Competence Index," International Journal of Internet Marketing and Advertising Volume 4, Issue 1, Intersciences Enterprises, Geneve, January, 2007 V I E W A B S T R A C T
"Shopper Segmentation," 13th International Conference on Recent Advances in Retailing and Consumer Services Science July, 2006
"Advanced Techniques and Technologies in Online Research (Chapter 7) in The Handbook of Marketing Research," Sage Publications, Thousand Oaks, California, R. Grover and M. Vriens, 2006 V I E W A B S T R A C T
"Basic Data Analysis (Chapter 9) in The Handbook of Marketing Research," Sage Publications, Thousand Oaks, CA, R. Grover and M. Vriens, 2006 V I E W A B S T R A C T
"E-Shopping Lovers and Fearful Conservatives: A Market Segmentation Analysis," International Jounal of Retail & Distribution Management Volume 34, Issue 4/5, Pages 308-333, 2006 V I E W A B S T R A C T
"Cross Cultural Research in Business Studies," Edition Conference Proceedings, Volume 11, Cross Cultural Research Conference, San Juan, Puerto Rico, U.S.A., Lenard Huff and Scott M. Smith (Eds.), December, 2005 V I E W A B S T R A C T
"Cross Cultural Religiosity, An Exporatory Investigation," Proceedings of the 11th Cross Cultural Research Conference Volume 11, December, 2005 V I E W A B S T R A C T
"Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation," Journal of Business Research Volume 58, Issue 1, Pages 79-88, January, 2005 V I E W A B S T R A C T
"Fundamentals of Marketing Research," Sage Press Publications, Palo Alto, November, 2005 V I E W A B S T R A C T
"Pick and Choose (Lead Cover Article)," Marketing Research Volume 16, Issue 4, Pages 8-14, American Marketing Association, Chicago, December, 2004 V I E W A B S T R A C T
"In the Know: A Contrast of Online Shoppers Classified by the Computer Literacy Index," Proceedings of the 2004 European Applied Business Conference, Edinburgh, Scotland Pages paper 138, June, 2004
"Activities, Interests, And Opinions of Online Shoppers and Non-Shoppers," International Business and Economics Research Jounal Volume 3, Issue 4, Pages 37-48, April, 2004 V I E W A B S T R A C T
"A National Survey of Perceptions About Russia and Russians," In: Professional Communities and Development of Integration Processes between Russia and the USA April, 2004 V I E W A B S T R A C T
"Tying Theory to Practice: An Analysis of Online Response Rates," Proceedings of the Winter American Marketing Association February, 2004 V I E W A B S T R A C T
"International Business and Economy: Emerging Issues in the Global Economy," Volume 3, San Francisco State University, San Francisco, Scott M. Smith, January, 2004 V I E W A B S T R A C T
"Shopping Online: Whos putting their money where their mouse is?," Marriott Alumni Magazine Pages 22-26, October, 2003 V I E W A B S T R A C T
"Activities, Interests and Opinions of Online Shoppers and Non-Shoppers: A Market Segmentation Analysis.," Proceedings of the European Applied Business Research Conference. Best Paper Award (of 603 papers) July, 2003 V I E W A B S T R A C T
"Moments of Angst and What to Do about Them: A Triadic Perspecitve," Cross Cultural Research in Business Studies Volume 9, December, 2003 V I E W A B S T R A C T
"Cross Cultural Research in Business Studies," December, 2003 V I E W A B S T R A C T
"Surveyz.com Question Forms and Tutorials for Online Survey Building," Pearson Education, 2003 V I E W A B S T R A C T
"SurveyTime.com: Services for Online Survey Building, Distribution and Analysis," Houghton Mifflin, August, 2003 V I E W A B S T R A C T
"Why People (Don?t) Shop Online: A Lifestyle Study of the Internet Consumer," Psychology & Marketing 2003 V I E W A B S T R A C T
"Developing Marketing Channels in the 21st Century," Edition CD, August, 2002 V I E W A B S T R A C T
"PC-MDS Multidimensional Preference Analysis," Thompson, December, 2002 V I E W A B S T R A C T
"Analyzing Brand Image Data: Why Go Beyond the Basics?," Marketing Research Volume Vol 14 Issue 3, Issue Fall 2002, Pages P. 41, October, 2002 V I E W A B S T R A C T
"Cross-Culturalism in Consumer and Business Research, Special Issue on Cross-Cultural Consumer and Business Studies," Journal of Business Research Issue 55:11, Pages pp 863-865, February, 2002 V I E W A B S T R A C T
"Integrating Marketing into the Entrepreneurship Course: The Entrepreneurship Marketing Toolkit," Proceedings of the 2001 Marketing Educator’s Conference Pages 82, June, 2001 V I E W A B S T R A C T
"Real-Time Technologies For Research And Class Projects In Marketing," Proceedings of the 2001 Marketing Educator’s Conference Pages 130-133, June, 2001
"Fear of Technology and Its Influence on the Diffusion of Online Shopping Behavior," Proceedings of the 2001 World Marketing Congress, Academy of Marketing Science December, 2001 V I E W A B S T R A C T
"Customer Satisfaction: Assessing the Causes of Dissatisfaction Across Europe, South America, and the United States," Proceedings of the 2001 Cross Cultural Consumer and Business Research Conference Volume 8, December, 2001 V I E W A B S T R A C T
"Segmenting Internet Users Based on Their Web-Usage-Related Lifestyle: A Cross-cultural Validation," Proceedings of the 2001 Cross Cultural Consumer and Business Research Conference Volume 8, December, 2001
"Compressed Data; Painting Some Pictures Of the Online Shopper," New York Times, New York Times, CNET, INFOWORLD and other US and International newspapers, TV, Radio Pages 1, July, 2001 V I E W A B S T R A C T
"Men and Women Online: What Makes Them Click? Get to know your audience before developing an e-commerce strategy," Market Research Volume Fall, August, 2001 V I E W A B S T R A C T
"Using Correspondence Analysis to Map Relationships," Market Research Volume 2, Issue Summer, June, 2001 V I E W A B S T R A C T
"On Global Marketing Issues at the Turn of the Millenium, 2001," Proceedings of the World Marketing Congress, Academy of Marketing Science, Coral Gables, FL, June, 2001 V I E W A B S T R A C T
"Cross Cultural Research in Business Studies," Volume 8, Sponsored by Association for Consumer Resarch, American Psychological Association, Scott M. Smith, December, 2001 V I E W A B S T R A C T
"Internet Marketing," Internet Marketing Volume Online Textbook, Pages 300, 2000 V I E W A B S T R A C T
"Real-Time Technologies for Cross Cultural Research," Academy of Marketing Science, Hong Kong Pages CD-ROM, Proceedings of the 2000 Multicultural Research Conference, 2000
"SURVEYPRO.COM," Computer program, 2000
"Fulfillment of Planned and Unplanned Purchases of Sale and Regular-price Items: A Benchmark Study," International Journal of Retail, Distribution, and Consumer Research 2000
"Cross-Culturalism in Consumer and Business Research," Journal of Business Research Volume Special Issue, 2000
"Cross Cultural Research in Business Studies," Volume 67 papers, Pages 300 pages, Assoc. for Cross Cultural Bus. Studies, Spons. by Assoc. for Consumer Research & Amer. Psych. Assoc., 2000

Experience:
Teaching

Professor, Brigham Young University, 1981
Assistant Professor, University of Oregon, 1978-1981

Professional

Consultant Online Survey Research:, Yahoo!, Microsoft, Celebrity Cruises, Cessna, Merrill Lynch, Federal Reserve Board, U.S. Army, U.S. Department of Commerce, Simplot, ATI Technologies, Experian, BellSouth, Staples.com, IBM, Novell, The Conference Board, etc.
Market Research Consultant, Hospital Corporation of America, Caterpillar, Johnson and Johnson, Miles Laboratories, Nissan, Pioneer-Hi-bred, Quaker Oats, Sara Lee Products, Suzuki, USFG, VISA, etc.
Expert Witness Internet Business, U.S. Department of Justice: ACLU v. Gonzales (Child Online Protection Act), 2006
Founder, Director, www.Qualtrics.com, www.SurveyZ.com, www.SurveyPro.com, 2000
Founder and CEO, Direct1.com, acquired by Computer Sciences Corp., 1999

Awards:

CHOICE Award for Outstanding Academic Title: Awarded to The Handbook of Marketing Research. Chapters 7 and 9 were contributed by Scott Smith , CHOICE (Current Reviews For Academic Libraries) American Library Association , 2007
Fulbright Scholar 2006-2007 , Republic of Moldova, Council for International Exchange of Scholars , 2006
James Passey Professor of Marketing , Marriott School of Management , 2005
Best Paper Award , European Applied Business Research Conference , 2003
Outstanding Research Faculty , Business Management Department , 2002
Outstanding Article of the Year , Journal of Marketing Education , 1985

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Languages:

Russian
Spanish

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Scott M. Smith

James Passey Professor of Marketing Business Management, Department of

James Passey Professor of Marketing
Business Management, Department of