Peter Drucker, the father of modern management, made a profound observation that holds true today: “Because the purpose of business is to create a customer, the business enterprise has two basic functions: marketing and innovation. Marketing and innovation produce results. They are the distinguishing, unique functions of the business.” BYU’s marketing program for MBA and undergraduate students has a long tradition of preparing young people to make a difference in the world through careers in marketing. We invite you to help us grow this effort by giving a gift online.
Your gift will make a difference in the following areas:
- Student scholarships
- Student internships
- Faculty development
- Program enhancement