What is the Global Marketing Study Abroad?

East meets West on this four-week marketing and business strategy excursion to New York, Europe, and Asia. You will literally circle the globe as we visit the world’s most advanced and fastest-growing marketing cities. Students will have an opportunity to learn from marketing and strategy professionals working with billion-dollar organizations as well as niche emerging brands. Learn about effective product pricing, product positioning, brand development, communications strategies, successful international campaigns, and general business strategies.

This short-term study abroad gives students the chance to travel the world while earning credit toward their BYU degree. Each study abroad is guided by a BYU professor and expert in the field. The professor will provide business and cultural briefings, direct case studies, facilitate discussions, and lead onsite visits to companies. Field trips to important locations of cultural and historical significance support academic content and add a human element to diverse cultures.

Students will gain an understanding of cross-cultural marketing and business strategy. They will also learn to enhance their communication skills—broadening their perspective and building a marketable competitive advantage.

New York, Milan, Venice, Florence, Geneva, Lausanne,  Dijon, Paris, Beijing, Hong Kong, Kyoto, and Tokyo

This program is designed for undergraduate business majors with an emphasis in marketing, strategy, or general business. The program is also ideal for other business majors and business minors—particularly those working on degrees in communications.

Global Marketing

New York City: Kiehl’s, Young & Rubicam, & Hunter Public Relations
Italy: Pirelli, Fashion marketer, and Fiat
Switzerland: International Olympic Committee, Nestlé, & Callier Chocolate
Paris:  Europe’s largest ad agency, Disneyland Paris, Paris Opera, & Paris Tourism Bureau
Beijing: Mercedes Benz, Marriott International, and Giordano
Hong Kong: Nelson Jewelry, LDS Church Area Offices, & McDonald’s
Japan: Aflac Insurance, Disney Television, Seiko, and Seiyu (Walmart)

Global Culture

• Top of the Rock at Rockefeller Center
• Broadway Musical
• Grand Canal and St. Mark’s in Venice
• Da Vinci’s Last Supper in Milan
• The David in Florence
• Chillon Castle on Lake Geneva
• International Olympic Museum
• Eiffel Tower and Arc De Triumph in Paris
• Great Wall of China
• Forbidden City and Tiananmen Square
• Big Buddha
• Hong Kong LDS Temple
• Ancient Temples of Kyoto, Japan
• Tokyo DisneySea Resort

Academic Program Details

Students will receive 7 credit hours

• IAS 201R: Cultural Survey (1 credit)
• BusM 431: International Marketing (3 credits)
• BusM 490R: Special Topics in International Business (3 credits)

Program Director

Marriott School Assistant Dean Joseph Ogden will lead the 2010 Global Marketing Study Abroad Program. He developed and led the school’s first Global Marketing program in 2009 and is also the past director of several Asia Business Study Abroad programs. He is the co-author of Strategic Communications Planning for Effective Public Relations and Marketing, 5th edition and oversees all marketing and communications for the Marriott School. Prior to joining the school he was communications director for a nearly $1 billion-a year personal care and nutrition products company. He is also founder of JDO Consulting, a strategic marketing and PR firm.

Preparation for Study Abroad

• Register and attend a 1-credit weekly preparation class during the second block of Winter Semester 2010.
• Preparation class begins Wednesday, 10 March 2010, and runs from 5:30-7:30 p.m.
• Part-time BYU students and non-BYU student will need to pay an additional $220 tuition fee for enrolling in the required pre-departure class.

Where do Students Live?

Students will stay in hotels or hostels.  All housing and travel will be arranged by BYU International Study Programs.

What Funding Sources are Available?

• Regular BYU tuition scholarships, Pell grants, and Federal Insured Student Loans may be applied to Business Study Abroad Programs.
• Students who submit the financial aid section of the International Study Programs (ISP) application and who have a current FAFSA form on file at the Financial Aid Office will be considered for a study abroad scholarship awarded through the Kennedy Center.
• Private grants and scholarships outside of BYU may assist: kennedy.byu.edu/isp.

Application Process

• Complete the online application at kennedy.byu.edu/isp/online/app.
• Application deadline: 11 December 2009.
• Applicants will be contacted for an interview by the director.
• Students from all majors on campus may apply; however, preference is given to business majors and minors.
• ISP and the GMC reserve the right to cancel this program, revise its offerings, or make any adjustments to the preliminary cost estimates due to conditions beyond its control.

How Much Does This Study Abroad Cost?

Students need to pay the $25 ISP application fee. After acceptance into the program, students will be expected to pay an estimated $6,800–$7,200 program fee. BYU requires each student leaving campus to get HTH Worldwide health insurance, however this fee is included in the program fee. Tuition, airfare, group tours, accommodations, medical insurance, and approximately one-third of all meals are included in the program fee.

Students will be responsible for the remaining meals and any other educational and personal expenses incurred during the program.

Choose your adventure.