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Recent and Forthcoming Articles

Chad Allred
	"Customer Satisfaction with the Performance of Multivendor, After-Sales Service Alliances," Proceedings of the Summer 2007 AMA Educators Conference., 2007
	"An Exploratory Test of a Model of Social Networks, National Culture, and International Multilateral Negotiations," Proceedings of the 48th Annual Meeting of the Academy of International Business, 2006
	"Advanced Techniques and Technologies in Online Research," The Handbook of Marketing Research: Uses, Misuses, and Future Advances, 2006
	"Shopper Segmentation," Proceedings of the 13th International Conference on Recent Advances in Retailing and Consumer ..., 2006
	"Using Technology to Increase Student Preparation for and Participation in Marketing Courses: The Random Selector Model," Marketing Education Review, 2006	VIEW ABSTRACT
Glenn L. Christensen
	"A Cultural Models Approach to Service Recovery Expectations," Journal of Marketing, 2007	VIEW ABSTRACT
	"Improving Sales Forecasts by Testing Underlying Hypotheses about Consumer Behavior: A Proposed Qualitative Method," Advances in Business Management and Forecasting, Vol. 4, 2006
	"Why Consumption Vision? Understanding Consumer Value in Anticipatory Consumption Imaging," Advances in Consumer Research, 2004	VIEW ABSTRACT
	"Using the Zaltman Metaphor Elicitation Technique (ZMET) to Map Consumers Mental Models," Psychology and Marketing, 2002	VIEW ABSTRACT
	"Involved with What? The Impact of Goal Heterogeneity On High Enduring Involvement," Advances in Consumer Research, 2001	VIEW ABSTRACT
Eric DeRosia
	"The Effectiveness of Nonverbal Symbolic Signs and Metaphors in Advertisements: An Experimental Inquiry," Psychology & Marketing, 2008	VIEW ABSTRACT
	"Civil Metaphor," Marketing Research, 2006	VIEW ABSTRACT
	"A New Sleeper Effect: The Temporal Effects of Making Messages More Challenging," Proceedings of the American Academy of Advertising, 2005	VIEW ABSTRACT
	"The Cognitive Processes Underlying the Interpretation of Visual Metaphors," Advances in Consumer Research, 2001	VIEW ABSTRACT
	"An Experimental Investigation of the Processes Underlying the Interpretation of Nonverbal Signs and Metaphors in Advertising," Advances in Consumer Research, 2000	VIEW ABSTRACT
Michael D. Geurts
	"," advances in business and management forecasting vol 3, 2002	VIEW ABSTRACT
	"Rational for choosing a less accurate forecast," Journal of Target Measurement and Analysis for Marketing, 2000
	"Phone Surveys;How well do respondents represent average Americans?," Marketing Research, 1998
	"," A Logic Modeling Approach to Forecasting Sales Using Self-Reported Purchase Intentions, 1998
	"Selection of Terms for Buyer Intention Surveys," Journal of Targeting, Measurement and Analysis for Marketing, 1996
R. Bruce Money
	"Ethical Values and Long-Term Orientation," Journal of Business Ethics, 2007	VIEW ABSTRACT
	"An Exploratory Test of a Model of Social Networks, National Culture, and International Multilateral Negotiations," Proceedings of the Academy of International Business, 2006
	"The Implications of Social Capital and Resource Exchange for International Relationship Continuity in Export Channel," Proceedings of the 2006 AMA Summer Educators Conference, 2006
	"Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?," Journal of Advertising Research, 2006	VIEW ABSTRACT
	"A Measure of Long-Term Orientation: Development and Validation," Journal of the Academy of Marketing Science, 2006	VIEW ABSTRACT
Gary K. Rhoads
	"People as the Bridge to Competitiveness Benchmarking the ABCs of an Empowered Workforce," Benchmarking: an International Journal, 2004
	"Antecedents and Consequences of Burnout in Accounting: Beyond the Role Stress Model," Behavioral Research in Accounting, 2000
	"Do Organizational Practices Matter in Role Stress Processes?: A Study of Direct and Moderating Effects for Marketing Oriented Boundary Spanners," Journal of Marketing, 1996
	"The Multiple Dimensions of Role Ambiguity and Their Impact Upon Psychological and Behavioral Outcomes of Industrial Salespeople," Journal of Personal Selling and Sales Management, 1994
	"Behavioral and Psychological Consequences of Boundary Spanning Burnout for Customer Service Representatives," Journal of Marketing Research, 1994
Scott M. Smith
	"A Longitudinal Study of E-Shopping Leaders: 2001 - 2007," Conference of the European Institute of Retailing and Services Studies, 2008	VIEW ABSTRACT
	"Editor, Special Cross-Cultural Business Research Journal Issue," Journal of Business Research, 2008	VIEW ABSTRACT
	"Ethicality and Attitudes Toward Capitalism of Future Business Leaders: Effects of Nationality, Gender and Religiosity in 23 Countries," Cross Cultural Research in Business Studies, Scott Smith and Lenard Huff (eds.), Provo, UT., 2007	VIEW ABSTRACT
	"," Proceedings of the 12th Conference on Cross Cultural Research in Business Studies, 2007	VIEW ABSTRACT
	"The Diffusion of Online Shopping: Online Shoppers and the Computer Competence Index," International Journal of Internet Marketing and Advertising, 2007	VIEW ABSTRACT
Michael J. Swenson
	"Designing Programs to Internationalize Marketing Students: Responding to Lessons from the Literature," Proceedings of the Marketing Educators' Conference, 2006
	"Student Perspectives of Business Simulations: Realistic Experience or Contrived Fantasy?," Proceedings of the 2004 Marketing Educators' Conference, 2004
	"A Cross Cultural Study of the Effects of Achievement and Relationship Values on Student Evaluations of Personal Selling Ethical Dilemmas," Marketing Education Review, 2003
	"Is a Central Tendency Error Inherent in the Use of Semantic Differential Scales in Different Cultures?," International Journal of Market Research, 2003
	"Consumer Retaliation: Confirmation and Extension," Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 2002	VIEW ABSTRACT
David B. Whitlark
	"Pick and Choose: Pick data holds promise for measuring brand performance," Marketing Research, 2004	VIEW ABSTRACT
	"Driving Your Market: Values research helps create a market-driving strategy," Marketing Research, 2003	VIEW ABSTRACT
	"," Effectively Translating In-Depth Consumer Understanding Into Communications Strategy and Advertising Practice, 2001	VIEW ABSTRACT
	"Using Correspondence Analysis to Map Relationships: Its Time To Think Strategically About Positioning And Image Data," Marketing Research, 2001	VIEW ABSTRACT
	"Men and Women Online: What Makes Them Click?," Marketing Research, 2001	VIEW ABSTRACT

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