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Recent and Forthcoming Articles

Chad Allred
	"Has a Proven Path Emerged? A Longitudinal Study of Supply Chain Information Sharing Capability," Proceedings of the Academy of Management 2008 Annual Meeting, 2008
	"Market and Collaboration Orientations: Examining Supply/Demand Chain Effects," Proceedings of the Academy of Management 2008 Annual Meeting, 2008
	"Chain Information Sharing and Firm Performance: A Longitudinal Study," Proceedings of the 19th Annual North American Research and Teaching Symposium on Purchasing and Supply Management, 2008
	"Market Orientations, Collaboration, Value Creation and Business Performance: Understanding Asymmetric Supply and Demand Chain Effects," International Journal of Business Excellence, 2008	VIEW ABSTRACT
	"Customer Satisfaction with the Performance of Multivendor, After-Sales Service Alliances," Proceedings of the Summer 2007 AMA Educators Conference., 2007
Glenn L. Christensen
	"Consumer Confusion in a Brand-Extended Market: An Empirical and Theoretical Study of the Role of the "Sophistication" and "Bridging the Gap" Factors in the Likelihood of Confusion Test," The Trademark Reporter, 2008	VIEW ABSTRACT
	"Forecasting Deep Consumer Resonance: An Application of the Zaltman Metaphor Elicitation Technique (ZMET)," Advances in Business and Management Forecasting, 2008	VIEW ABSTRACT
	"Trademarks, Consumer Psychology, And The Sophisticated Consumer," The Emory Law Review, 2008	VIEW ABSTRACT
	"A Cultural Models Approach to Service Recovery Expectations," Journal of Marketing, 2007	VIEW ABSTRACT
	"Improving Sales Forecasts by Testing Underlying Hypotheses about Consumer Behavior: A Proposed Qualitative Method," Advances in Business Management and Forecasting, Vol. 4, 2006
Eric D. DeRosia
	"Blind Insights: A New Technique for Testing A Priori Hypotheses with Qualitative Methods," Qualitative Marketing Research, 2009	VIEW ABSTRACT
	"Sophistication, Bridging the Gap, and the Likelihood of Confusion: An Empirical and Theoretical Analysis," Trademark Reporter [a peer-reviewed legal journal devoted to trademarks], 2008	VIEW ABSTRACT
	"Trademarks, Consumer Psychology, and the Sophisticated Consumer," Emory Law Journal, 2008	VIEW ABSTRACT
	"The Effectiveness of Nonverbal Symbolic Signs and Metaphors in Advertisements: An Experimental Inquiry," Psychology & Marketing, 2008	VIEW ABSTRACT
	"Civil Metaphor," Marketing Research, 2006	VIEW ABSTRACT
Paul L. Dishman
	"Competitive Intelligence: a Multiphasic Process in Marketing Strategy Submitted for publication Publication Type: Journal Articles Author Type: Equal Author Authors: Calof, Jonathan and Paul Dishman Periodical: European Journal of Marketing," European Journal of Marketing, 2008	VIEW ABSTRACT
Michael D. Geurts
	"," advances in business and management forecasting vol 3, 2002	VIEW ABSTRACT
	"Rational for choosing a less accurate forecast," Journal of Target Measurement and Analysis for Marketing, 2000
	"Phone Surveys;How well do respondents represent average Americans?," Marketing Research, 1998
	"," A Logic Modeling Approach to Forecasting Sales Using Self-Reported Purchase Intentions, 1998
	"Selection of Terms for Buyer Intention Surveys," Journal of Targeting, Measurement and Analysis for Marketing, 1996
R. Bruce Money
	"Performance Implications of Distributor Effectiveness, Trust, and Culture in Import Channels of Distribution," Industrial Marketing Management, 2008	VIEW ABSTRACT
	"Ethical Values and Long-Term Orientation," Journal of Business Ethics, 2007	VIEW ABSTRACT
	"An Exploratory Test of a Model of Social Networks, National Culture, and International Multilateral Negotiations," Proceedings of the Academy of International Business, 2006
	"The Implications of Social Capital and Resource Exchange for International Relationship Continuity in Export Channel," Proceedings of the 2006 AMA Summer Educators Conference, 2006
	"Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?," Journal of Advertising Research, 2006	VIEW ABSTRACT
Gary K. Rhoads
	"Spirituality and Organizational Culture: Cultivating the ABCs of an Inspiring Workplace," International Journal of Public Administration, 2008	VIEW ABSTRACT
	"People as the Bridge to Competitiveness Benchmarking the ABCs of an Empowered Workforce," Benchmarking: an International Journal, 2004
	"Antecedents and Consequences of Burnout in Accounting: Beyond the Role Stress Model," Behavioral Research in Accounting, 2000
	"Do Organizational Practices Matter in Role Stress Processes?: A Study of Direct and Moderating Effects for Marketing Oriented Boundary Spanners," Journal of Marketing, 1996
	"The Multiple Dimensions of Role Ambiguity and Their Impact Upon Psychological and Behavioral Outcomes of Industrial Salespeople," Journal of Personal Selling and Sales Management, 1994
Scott M. Smith
	"A Survey of Perspectives on Intergovernmental Relations: A Comparative Analysis of the Czech and Slovak Republics," Europe-Asia Studies, 2009	VIEW ABSTRACT
	"A Longitudinal Study of E-Shopping Leaders: 2001 - 2007," Conference of the European Institute of Retailing and Services Studies, 2008	VIEW ABSTRACT
	"Editor, Special Cross-Cultural Business Research Journal Issue," Journal of Business Research, 2008	VIEW ABSTRACT
	"Ethicality and Attitudes Toward Capitalism of Future Business Leaders: Effects of Nationality, Gender and Religiosity in 23 Countries," Cross Cultural Research in Business Studies, Scott Smith and Lenard Huff (eds.), Provo, UT., 2007	VIEW ABSTRACT
	"," Proceedings of the 12th Conference on Cross Cultural Research in Business Studies, 2007	VIEW ABSTRACT
Michael J. Swenson
	"," Boom Start: Super Laws of Successful Entrepreneurs, 2009	VIEW ABSTRACT
	"Designing Programs to Internationalize Marketing Students: Responding to Lessons from the Literature," Proceedings of the Marketing Educators' Conference, 2006
	"Student Perspectives of Business Simulations: Realistic Experience or Contrived Fantasy?," Proceedings of the 2004 Marketing Educators' Conference, 2004
	"A Cross Cultural Study of the Effects of Achievement and Relationship Values on Student Evaluations of Personal Selling Ethical Dilemmas," Marketing Education Review, 2003
	"Is a Central Tendency Error Inherent in the Use of Semantic Differential Scales in Different Cultures?," International Journal of Market Research, 2003
David B. Whitlark
	"Spirituality and Organizational Culture: Cultivating the ABCs of an Inspiring Workplace," International Journal of Public Administration, 2008	VIEW ABSTRACT
	"Pick and Choose: Pick data holds promise for measuring brand performance," Marketing Research, 2004	VIEW ABSTRACT
	"Driving Your Market: Values research helps create a market-driving strategy," Marketing Research, 2003	VIEW ABSTRACT
	"," Effectively Translating In-Depth Consumer Understanding Into Communications Strategy and Advertising Practice, 2001	VIEW ABSTRACT
	"Using Correspondence Analysis to Map Relationships: Its Time To Think Strategically About Positioning And Image Data," Marketing Research, 2001	VIEW ABSTRACT