Marketing Graduate Course Offerings
MARKETING 2006-2007
550. Marketing Management.
Development of analytical marketing tools and techniques; their utilization in case analysis and decision making in marketing management.
553. Pricing & Positioning.
Developing computer-based statistical analysis skills for marketing to enhance the decision-making and strategic thinking abilities of marketing managers. Topics include segmentation, targeting, positioning, and pricing.
554. Internet Marketing.
Marketing strategy for business on the internet: marketing research, sales, and promotional concepts.
555. Competitive Intelligence.
Overview of competitive intelligence process, including information collection, intelligence analysis, dissemination, ethics, and establishing the process from a managerial perspective.
556. Advertising & Promotion.
Key issues facing marketing managers when promoting products and services. Cases, readings, and research on the elements of effective communication strategies and promotional programs.
568. Entrepreneurial Marketing.
Marketing strategies for start-up companies. Topics include marketing to investors, internal marketing, and hot to market products/services without a marketing budget.
650. Marketing Research and Information Systems.
Consulting course that blends marketing theory and practice and for which a commissioned, proprietary, marketing research project is the major component. Problem identification and definition, descriptive research techniques, uni- and multivariate analysis, and development of actionable recommendations based on market data.
651. Customer & Product Analysis.
Solving customer and product managemetn problems; focusing on measuring, analyzing and interpreting information for making managerial decisions in market segmentation, product development and customer satisfaction.
654. Sales Management.
Personal selling and sales management, including strategic role of personal selling; business to business selling; organizing, directing, and compensating the sales force; and evaluating sales performance.
656. Business Negotiating.
Managerial negotiating skills through frequent student one-on-one and group negotiations that are videotaped and then reviewed.
657. Brand Management.
Developing and managing consumer and international products: product selection, line planning, brand management, packaging, market testing, government regulations, market launch, and competitive strategy.
658. International Marketing.
Institutions and techniques related to marketing goods and services in other countries: international dimensions of product, price, distribution channels, and promotion as they are adjusted to meet social, cultural, and political environments found in other countries.
659. Business-to-Business Marketing.
Company and institutional markets, managing R&D and technical product development, building and managing customer relationships and service, and competitive bid pricing in business market environment.
660. Marketing Strategy.
Strategic market analysis and development and implementation of a strategic marketing plan for a new product, new business, or an ongoing operation.
690R. Marketing Field Study.
Experience working with faculty and management in assisting businesses with specific projects.
693R. Advanced Brand Strategy.
693R. Database Marketing.
Key Issues in managing and developing online marketing databases for segmenting markets and developing marketing tactics. In-depth development of data mining techniques and advanced statistical analysis.
Department of Marketing, 660 TNRB, (801) 422-4986, marketing@byu.edu
