Marketing/Consumer Products Students Rank 5th Nationally According to WSJ Survey of Recruiters

The September 2006 Wall Street Journal Ranking of Business Schools by Industry showed BYU to be well positioned in the national rankings.
Recruiters in the Consumer Products Industry ranked BYU 5th nationally, positioned between Indiana and Northwestern. The Wall Street Journal / Harris Interactive Survey was released September 20, 2006.

1 University of Michigan (Ross)
2 University of Texas, Austin (McCombs)
3 Duke University (Fuqua)
4 Indiana University (Kelley)
5 Brigham Young University (Marriott)
6 Northwestern University (Kellogg)
7 University of Chicago
8 Dartmouth College (Tuck)
9 Carnegie Mellon University (Tepper)
10 Tecnologico de Monterrey (EGADE)

http://www.careerjournal.com/reports/bschool06/20060920-table-industry.html

 

The marketing emphasis is designed to prepare students for marketing management responsibilities in such areas as e-marketing, product/brand management, industrial and consumer products sales management, market analysis, and entrepreneurial activities both in the U.S. and in other areas of the world.

 

Many courses develop market management, analysis and interpersonal skills in marketing.  Students can take elective marketing courses that focus in areas such as marketing management, product and brand management, sales management, market analysis and research, marketing strategy or global marketing.  

 

 

Department of Marketing, 660 TNRB, (801) 422-4986, marketing@byu.edu