Marketing Undergraduate Course Offerings

MARKETING 2006-2007

340. Marketing Management.
For nonmanagement majors. Emphasizes marketing's role in society and the firm, marketing opportunities, the consumer market, and management of the marketing mix.
341. Marketing Management.
Market segmentation, product service, promotion, channel, pricing strategies. Marketing principles in consumer and industrial markets, profit and nonprofit organizations, domestic and international companies, and small and large firms.
380. Executive Lectures.
Lectures by top executives on subjects significant to executive leadership.
431. International Marketing.
International market entry strategies, export marketing, joint ventures, and other market entry modes. Regional/National markets; cultural, political, legal environments. Negotiations, trade financing, marketing mix.
432. International Corporate Finance.
Financial aspects of multinational corporations operating within an international environment; direct foreign investment, foreign exchange regulations, capital markets, etc.
440. Database Marketing: Mining and Analysis.
Key issues in managing and developing on-line marketing databases for segmenting markets and developing marketing tactics. In-depth development of data mining techniques and advanced statistical analysis.
441. High-Tech Marketing.
Strategies in managing high-tech products and services, including the role of promotion, target selection, pricing, product development, and connecting to customers.
442. Marketing Research.
Concepts and methodology for conducting marketing research. Emphasis on solving problems faced by the marketing manager. Consulting research project required.
444. Consumer Behavior.
Mental and emotional processes and physical actions that people engage in when selecting, purchasing, using, and discarding products and services to satisfy consumer needs and desires.
448. Competitive Intelligence.
Overview of the intelligence process including information collection, intelligence analysis, dissemination, ethics, and establishing the process from a managerial perspective.
450. Business Negotiations and Marketing.
Developing negotiation techniques relative to business and other life situations.
454. Professional Selling and Sales Management.
Concepts of professional selling and sales management including personal selling skills; strategic role of personal selling; organizing, directing, controlling, and evaluating the sales force.
455. Promotion Management.
Strategies in promoting business and nonbusiness products, services, and institutions, including the role of promotion, target selection, media and copy decisions, and marketing research.
456. Retailing Management.
Selection, location, and management of retail stores and systems, emphasizing profitability and integration of accounting, finance, and economic concepts and tools.
457. Internet Marketing of Products and Services.
Integrates product, research, sales, and promotional strategy and concepts into an overall marketing plan for developing an Internet business. Term project developing an Internet business required.
458R. Seminar in Marketing Management.
Selected marketing issues, quantitative techniques and forecasting, advertising management, and industrial management.
459. Marketing Strategy.
Integration of finance, marketing, and case studies in economic concepts and techniques in marketing decision making and planning.
496R. Academic Internship.
Individualized work or service learning experience for business and non-business majors. Integration of course work and on-the-job training to prepare students for future careers. Assignments determined by number of credit hours.

 

Department of Marketing, 660 TNRB, (801) 422-4986, marketing@byu.edu