About the BYU Institute of Marketing

Executive Director: David S. Alcorn, Ph.D.
Faculty Director: Scott M. Smith, Ph.D.

O R I G I N  &  P U R P O S E

The Institute of Marketing exists to provide rigorous student training and skill development in project management, market management and sales/client relationship management. The role of the Institute has expanded since founded by American Stores in 1976.

The Institute makes significant contributions to our nationally ranked business program; the quality and maturity of its students, including their commitment to the work ethic; and the Marriott School’s excellence and dedication to the development of the whole person.

In addition to being one of the top retail and sales institutes in the nation, it is a leader in marketing management and research. Work for Fortune 500 companies, including Wal-Mart, FedEx, Cardinal Health, JC Penny, Enterprise Rent-A-Car, and Black & Decker, is making Institute trained students highly sought after in business.

The Institute’s objectives are to:

• Provide rigorous student training in marketing project management and research
• Enhance student talent and experiences to ensure high levels of recruiter satisfaction
• Support our business partners by fulfilling their recruiting and research goals
• Support and facilitate increased marketing faculty research
• Develop and publish nationally recognized benchmark and longitudinal studies

 

I N S T I T U T E   M I S S I O N   S T A T E M E N T

E D U C A T I O N To provide superbly trained students who have expertise in project management, market analysis, and sales and client relationship management. R E S E A R C H To provide an internationally recognized program for corporate and consumer research. P A R T N E R S H I P Assisted by our business partners, we will create excellent career and internship opportunities for students and develop relationships that support the institute goals of education, faculty development and working with our business partners.