Course Offerings: Marketing and Supply Chain
M A R K E T I N G 2 0 0 6 - 2 0 0 7
Undergraduate Courses
340. Marketing Management.
For nonmanagement majors. Emphasizes marketing's role in society and the firm, marketing opportunities, the consumer market, and management of the marketing mix.
341. Marketing Management.
Market segmentation, product service, promotion, channel, pricing strategies. Marketing principles in consumer and industrial markets, profit and nonprofit organizations, domestic and international companies, and small and large firms.
380. Executive Lectures.
Lectures by top executives on subjects significant to executive leadership.
431. International Marketing.
International market entry strategies, export marketing, joint ventures, and other market entry modes. Regional/National markets; cultural, political, legal environments. Negotiations, trade financing, marketing mix.
432. International Corporate Finance.
Financial aspects of multinational corporations operating within an international environment; direct foreign investment, foreign exchange regulations, capital markets, etc.
440. Database Marketing: Mining and Analysis.
Key issues in managing and developing on-line marketing databases for segmenting markets and developing marketing tactics. In-depth development of data mining techniques and advanced statistical analysis.
441. High-Tech Marketing.
Strategies in managing high-tech products and services, including the role of promotion, target selection, pricing, product development, and connecting to customers.
442. Marketing Research.
Concepts and methodology for conducting marketing research. Emphasis on solving problems faced by the marketing manager. Consulting research project required.
444. Consumer Behavior.
Mental and emotional processes and physical actions that people engage in when selecting, purchasing, using, and discarding products and services to satisfy consumer needs and desires.
448. Competitive Intelligence.
Overview of the intelligence process including information collection, intelligence analysis, dissemination, ethics, and establishing the process from a managerial perspective.
450. Business Negotiations and Marketing.
Developing negotiation techniques relative to business and other life situations.
454. Professional Selling and Sales Management.
Concepts of professional selling and sales management including personal selling skills; strategic role of personal selling; organizing, directing, controlling, and evaluating the sales force.
455. Promotion Management.
Strategies in promoting business and nonbusiness products, services, and institutions, including the role of promotion, target selection, media and copy decisions, and marketing research.
456. Retailing Management.
Selection, location, and management of retail stores and systems, emphasizing profitability and integration of accounting, finance, and economic concepts and tools.
457. Internet Marketing of Products and Services.
Integrates product, research, sales, and promotional strategy and concepts into an overall marketing plan for developing an Internet business. Term project developing an Internet business required.
458R. Seminar in Marketing Management.
Selected marketing issues, quantitative techniques and forecasting, advertising management, and industrial management.
459. Marketing Strategy.
Integration of finance, marketing, and case studies in economic concepts and techniques in marketing decision making and planning.
496R. Academic Internship.
Individualized work or service learning experience for business and non-business majors. Integration of course work and on-the-job training to prepare students for future careers. Assignments determined by number of credit hours.
Graduate Courses
550. Marketing Management.
Development of analytical marketing tools and techniques; their utilization in case analysis and decision making in marketing management.
553. Pricing & Positioning.
Developing computer-based statistical analysis skills for marketing to enhance the decision-making and strategic thinking abilities of marketing managers. Topics include segmentation, targeting, positioning, and pricing.
554. Internet Marketing.
Marketing strategy for business on the internet: marketing research, sales, and promotional concepts.
555. Competitive Intelligence.
Overview of competitive intelligence process, including information collection, intelligence analysis, dissemination, ethics, and establishing the process from a managerial perspective.
556. Advertising & Promotion.
Key issues facing marketing managers when promoting products and services. Cases, readings, and research on the elements of effective communication strategies and promotional programs.
568. Entrepreneurial Marketing.
Marketing strategies for start-up companies. Topics include marketing to investors, internal marketing, and hot to market products/services without a marketing budget.
650. Marketing Research and Information Systems.
Consulting course that blends marketing theory and practice and for which a commissioned, proprietary, marketing research project is the major component. Problem identification and definition, descriptive research techniques, uni- and multivariate analysis, and development of actionable recommendations based on market data.
651. Customer & Product Analysis.
Solving customer and product managemetn problems; focusing on measuring, analyzing and interpreting information for making managerial decisions in market segmentation, product development and customer satisfaction.
654. Sales Management.
Personal selling and sales management, including strategic role of personal selling; business to business selling; organizing, directing, and compensating the sales force; and evaluating sales performance.
656. Business Negotiating.
Managerial negotiating skills through frequent student one-on-one and group negotiations that are videotaped and then reviewed.
657. Brand Management.
Developing and managing consumer and international products: product selection, line planning, brand management, packaging, market testing, government regulations, market launch, and competitive strategy.
658. International Marketing.
Institutions and techniques related to marketing goods and services in other countries: international dimensions of product, price, distribution channels, and promotion as they are adjusted to meet social, cultural, and political environments found in other countries.
659. Business-to-Business Marketing.
Company and institutional markets, managing R&D and technical product development, building and managing customer relationships and service, and competitive bid pricing in business market environment.
660. Marketing Strategy.
Strategic market analysis and development and implementation of a strategic marketing plan for a new product, new business, or an ongoing operation.
690R. Marketing Field Study.
Experience working with faculty and management in assisting businesses with specific projects.
693R. Advanced Brand Strategy.
693R. Database Marketing.
Key Issues in managing and developing online marketing databases for segmenting markets and developing marketing tactics. In-depth development of data mining techniques and advanced statistical analysis.
S U P P L Y C H A I N 2 0 0 6 - 2 0 0 7
Undergraduate Courses
361. Supply Chain Services and Operations Management.
Overview of operations manager's decision areas. Designing, controlling, and managing production and delivery of product or service to the customer.
461. Operations Analysis and Problem Solving.
Methods and tools necessary for analyzing and solving problems associated with operations, services, and supply chain management.
462. Services Management.
Management principles and characteristics of service industries and service aspects of supply chains: sources of strategic advantage; process analysis and tools; quality.
463. Quality Management.
Concepts of quality management, strategic issues, philosophies, and tools used to implement and control quality.
464. Integrated Product Development.
Strategies, processes, tools, and methods in product and process development, emphasizing initial stages of market and competitive assessment to concept development.
466. Purchasing and Supply Management.
Focuses on upstream supply chain activities of supplier selection, management, and development. Negotiation, costing, product development, and commodity analysis.
468. Supply Chain Logistics.
Integration of materials management (inbound transportation), physical distribution (outbound transportation), inventory warehousing, facility location, customer service, packaging, and materials handling.
469. Integrated Supply Chain Management.
Integrative and creative problem solving in designing and managing cohesive value-added conversion/transformation systems.
Graduate Courses
529. Strategic Logistics Management.
Applying and integrating logistics-related topics, including materials management, physical distribution, inventory management, warehousing, and logistics network design, customer service, packaging, and materials handling.
530. Operations Management.
Examining issues and tools in production and operations management. Specific tools for forecasting, planning, inventory control, and project management presented and developed.
531. Principles of Supply Chain Management.
Managing multi-company chain of value-enhancing activities, flows, and relationships—basic materials to ultimate consumer. Materials management, benefit and information sharing, design, alliances, and vendor qualification.
532. Purchasing and Supply Management.
Upstream supply chain activities of supplier selection, management, and development. Topics will include negotiations, costing, product development, and commodity analysis.
565. Global Supply Chain Management.
The emerging rules of a global marketplace and their influence on key supply chain activities and processes.
579. Supply Chain Strategy.
Supply chain management is dynamic, requiring change and constant improvement. Transformation issues in supply chain design and collaboration.
634. Quality Management.
Concepts of quality management; strategic issues, philosophies, and tools used to implement and control quality.
636. Operations Management Seminar.
Cases, readings, and research on current industrial practices and problems in production and operations management.
638. Strategic Issues in Manufacturing.
Interface of strategy and manufacturing. Topics include: capacity and facilities management, work force management, quality management, technology management, vertical integration, manufacturing infrastructure, manufacturing interface with other functions, and incorporating manufacturing in corporate strategy.
693R. Integrated Supply Chain Management.
Integrative and creative problem solving in designing and managing cohesive, value-added conversion/transformation systems.
