Field Studies and Marketing Research Services
“I used a consulting team of MBAs for an important and perplexing project regarding one of our key products. I was amazed by the excellent data and insights that the student team brought to our organization. ” Jim Nuckols Vice-President of Marketing, Cardinal Health Care
"We did a project with a team of MBA’s... Their efforts were well thought out and presented to our president, who still refers to it. I would not hesitate for a moment to do another project." Kim Westover, Market Research, Simplot
Research Project Options
Our expertise and resources allow us to perform valuable market analysis and research projects for businesses and organizations around the world. Following are typical studies we perform for our clients:
- Market Description and Profiling - Segmentation
- Customer Development Stage Tracking: Awareness - Knowledge-Trial-Usage Segments
- Customer Intention to Purchase
- Customer Attitudes and Expectations Analysis
- Customer Trust - Loyalty - Retention Analysis
- New Product Concept Acceptance and Demand Forecasting
- Customer Product Use and Habits Analysis
- Product Fulfillment Study (Evaluation of product Attributes, Features and Promised Benefits)
- Test Market Study (Product in Use and Acceptability Evaluation)
- Product Positioning Analysis (Competitive Market Positioning)
- Brand Equity Analysis
- Advertising Value Identification and Analysis
- Advertising Message Effectiveness (Media and Message Analysis)
- Sales Force Effectiveness Evaluation
- Sales Lead Generation Program Development
- Customer Service Evaluation
- Customer Service Representative (CSR) Attitude Evaluation
- Customer Service Representative (CSR) Burnout, Turnover, and Retention Analysis
- Sales Forecasting and Market Tracking
- Price Setting and Elasticity of Demand Analysis
