Reputation: Students, Research and Publications |
| We provide superbly trained students who have expertise in project management, market analysis and sales-client relationship management |
An Arthur Young Survey of retail CEOs listed BYU among the top four universities as a source of business talent.
Articles in Stores, Home Center, and other trade magazines have identified BYU's Retail Institute as one of the most successful retail programs in America. Visiting executives consistently rate BYU and its students among the top schools at which they recuit.
This commitment and detail is now being extended to marketing careers in the areas of product and brand management, sales, marketing research and retailing.
"One of the highlights of my participation on the board has been the opportunity to interact with students at the Marriott School. I have been continually impressed by the quality of the students -- they are a tribute to the program and the University." Michael Hanson, Nike, Marketing Institute Board Member
RECOGNITION OF THE INSTITUTE
| Many recruiters say there's chemistry and good feelings about BYU. Here recruiters find "stars" who will be promoted within their companies. Recruiters give students high marks for maturity, communication and interpersonal skills, leadership potential and a team orientation. |
"Students at the Institute strong preparation in business and management decision-making."
Articles have identified the Institute as creating one of the most successful programs in America. Visiting executives consistently rate BYU and its students among the top schools at which they recruit.
"Retail companies typically recruit from at least three schools, with Brigham Young University being particularly popular."
