Reputation: Students, Research and Publications

Marketing/Consumer Products Students Rank 5th Nationally According to WSJ Survey of Recruiters

The September 2006 Wall Street Journal Ranking of Business Schools by Industry showed BYU to be well positioned in the national rankings.
Recruiters in the Consumer Products Industry ranked BYU 5th nationally, positioned between Indiana and Northwestern. The Wall Street Journal / Harris Interactive Survey was released September 20, 2006.

1 University of Michigan (Ross)
2 University of Texas, Austin (McCombs)
3 Duke University (Fuqua)
4 Indiana University (Kelley)
5 Brigham Young University (Marriott)
6 Northwestern University (Kellogg)
7 University of Chicago
8 Dartmouth College (Tuck)
9 Carnegie Mellon University (Tepper)
10 Tecnologico de Monterrey (EGADE)

http://www.careerjournal.com/reports/bschool06/20060920-table-industry.html

Comments About Our Students

"I believe BYU's approach to linking industry executives and their realities to the Marketing Program is very "wide eyed"... BYU students have clear advantages over others; a deep sense of ethics and honesty wrapped with emotional maturity. These kids get it."
Myron Jones, NMB Technologies

The Marriott School has received many awards and recognition, including The Western Electric Fund Award as the most innovative program in colleges of business.

We provide superbly trained students who have expertise in project management, market analysis and sales-client relationship management

An Arthur Young Survey of retail CEOs listed BYU among the top four universities as a source of business talent.

Articles in Stores, Home Center, and other trade magazines have identified BYU's Retail Institute as one of the most successful retail programs in America. Visiting executives consistently rate BYU and its students among the top schools at which they recuit.

This commitment and detail is now being extended to marketing careers in the areas of product and brand management, sales, marketing research and retailing.

"One of the highlights of my participation on the board has been the opportunity to interact with students at the Marriott School. I have been continually impressed by the quality of the students -- they are a tribute to the program and the University." Michael Hanson, Nike, Marketing Institute Board Member

RECOGNITION OF THE INSTITUTE

Many recruiters say there's chemistry and good feelings about BYU. Here recruiters find "stars" who will be promoted within their companies. Recruiters give students high marks for maturity, communication and interpersonal skills, leadership potential and a team orientation.

"Students at the Institute strong preparation in business and management decision-making."

Articles have identified the Institute as creating one of the most successful programs in America. Visiting executives consistently rate BYU and its students among the top schools at which they recruit.

"Retail companies typically recruit from at least three schools, with Brigham Young University being particularly popular."

“It has been an honor to associate with the quality business students from BYU’s Marriott School of Management. I believe BYU business students can compete at the highest level with their peers from other premier business schools. BYU’s current business students reflect a long tradition of bright, enthusiastic, ethical leaders for which BYU has become synonymous.” Frank Muir, Idaho Potato Commission, Institute of Marketing Board Member

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