David Alcorn, Ph.D. is is the executive director of the Institute of Marketing.

Previously, he was co-founder and President of Renaissance 2000, Inc. and served a three-year stint as Director of Organizational Development with Franklin Quest, now Franklin Covey, a Utah-based training company. Throughout his career, he has provided consulting, training, and research expertise to businesses and government agencies throughout the United States, Canada, Mexico and the Pacific Rim.

David received his Ph.D. in Social Psychology from Brigham Young University. During his academic career, Dr. Alcorn was honored as Professor of the Year and appointed to the prestigious National Danforth Foundation as an Associate. For outstanding achievement in his field, he received the Honored Alumni Award from his alma mater. Dr. Alcorn is a member of the American Psychological Association, the Society for Industrial and Organizational Psychologists, and the Academy of Management. He has published numerous articles in professional and trade journals. He has participated in national and international conferences addressing such audiences as the Conference of Organizational Systems Designers and the World Economic Development Congress. Much of his recent interests have focused on leader-follower relations, organizational values, and transitional leadership for managing change.

Dr. Alcorn has provided his professional services to such organizations as AT&T, Alexander Hamilton Insurance, Chevron USA, Children’s Miracle Network, Danaher Group, Eastman Kodak, General Dynamics, GTE, Hallmark Cards (Canada), Johnson & Johnson, McGraw-Hill, Mervyn’s, MEM (Mexico), Minnebea (Japan), Southwestern Bell, and Thiokol. He has worked with several federal agencies and state governments including the United States Air Force, and the Departments of Agriculture and Interior, as well as the state governments of Arizona, California, Montana, Texas and Utah.

Scott M. Smith, Ph.D., is the faculty director of the Institute of Marketing and the James Passey Professor of Marketing in the Marriott School of Management, Brigham Young University.

Professor Smith's research and publication interests fall in three distinct areas: Online survey research technologies; Internet research and methodology; and computer modeling. As the Founder of Qualtrics.com and SurveyZ.com. These online Applications offer the most advanced online survey research, database, and analysis tools available and are used in universities world-wide and by companies like the U.S. Army, The Conference Board, Celebrity Cruises, Intel, Kodak, Micron, Yahoo!, Microsoft, Travelocity, ATI, Sabre Holdings, Royal Caribbean, and Motorola.

He has authored 12 books and monographs and more than 60 articles and papers, including Fundamentals of Marketing Research (Sage Publications, 2005) Internet Marketing (Online text book), Multidimensional Scaling, and Computer Assisted Decisions in Marketing. I am the author of the PC-MDS statistical software for conjoint and multidimensional scaling analysis.

He has published in Marketing Research, Journal of Consumer Research, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Marketing Education (awarded the year's outstanding article), and Journal of Business Ethics; and served on the editorial board for Health Marketing Quarterly, Journal of Health Care Marketing and has reviewed for Journal of Marketing Research, and the Journal of the Academy of Marketing Science. He is the past president of the Association for Health Care Research.

He has taught executive courses in basic and advanced research methodology for IBM Corporation and the American Marketing Association Professional Division. He has served as an expert witness for the U.S. Supreme Court and U.S. Department of Justice, and has been a research consultant for IBM, Microsoft, Yahoo!, Iomega, Bell South, Caterpillar, Johnson and Johnson, Miles Laboratories, Nissan, Novell, Pioneer-Hi-bred, Quaker Oats, Sarah Lee, Simplot and Staples.

His international experience includes serving as the conference chairman for the Conference on Cross Cultural Consumer and Business Studies (1994 – 2008), and being the recipient of the 2006-2007 Fulbright Business Scholar award to Moldova. He speaks Russian, was instrumental in establishing BYU exchanges with Moscow State University and Far Eastern State University (Vladivostok), and has traveled extensively in Russia.