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BYU Marketing Professor Shares Logo Advice in The Wall Street Journal
July 16, 2009
The Wall Street Journal tapped Marriott School of Management Marketing Professor Glen Christensen for his corporate branding expertise in a recent article on corporate logos. In the story, the Journal tests four low-priced logo companies in an attempt to help new businesses looking for a cheap logo solution. Christensen describes the good and the bad of the final four logos made for a hypothetical company.
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