Background: One of the unifying influences in the Provo/Orem area has been the Sharon Community Educational and Recreational Association, better known as SCERA. SCERA was created in 1933 under the guidance of Arthur V. Watkins, then president of the LDS Sharon Stake and later a United States Senator from Utah, as a community effort at "planned and organized recreation." SCERA is well known for its open air theatre, known as the SCERA Shell, where musical and theatrical productions can be seen throughout the warmer months. SCERA also runs a movie complex where popular mainstream movies can be seen year round.

Issue: For the first time ever, SCERA may not break even, which would put its non-profit status in danger.

Project Scope: To analyze SCERA’s strategy, operations, financial and marketing plans and make recommendations to improve profitability.