Entrepreneurship Founders

Craig W. Earnshaw

Membership Information:

Member Status: Silver
Current Position: Entrepreneur in Residence
Member Since: 1998


Job Title: Adjunct Professor, Marriott School of Management
Company: Brigham Young University


  • Company Operation Management
  • Software Development


Founder of LifeLink Corporation. He is a 1977 graduate of BYU in Computer Science. He received his CLU (1981) and ChFC (1983) professional designations. In 1978 he founded LifeLink Corporation to provide advanced sales life insurance proposal systems to financial professionals. He sold the company 2004 and currently works as a Startup Investor. Church service includes mission president of Brasil Porto Alegre South Mission (2003-06), Church service missionary teaching entrepreneurship at BYU-Hawaii (2009-10, 2015-16), high counselor. His interests include running, basketball, skiing, backpacking, and mountain climbing. He has summitted three of the Seven Summits: Aconcagua (1996), Elbrus (2000), and Kilimanjaro (2000). He also did three climbs on Mt. McKinley and has climbed the Grand Teton and Devils Tower.

Business Profile:

Experience includes software development and general company operations. Emphasis on business model development and rapid deployment.

Networking Interests:
Business and Investment ideas

Management Philosophy:
Quality products and quality service build loyal long-term clients. We believe in absolute corporate honesty and integrity. We look for good people who are willing to be creative and work hard, then we try to find a position that best suits their talent

Personal Philosophy:
A personal relationship with Jesus Christ, a loving family, and a successful business are my three life goals. Entrepreneurship, turning an idea into a business, is an act of faith. I go as far as I can see and then look a little further.

Family Profile:
We have four children (all BYU graduates) and seventeen grandchildren.

Hobbies and Interests:
Travel, running, triathlon, golf, skiing, genealogy, mountain climbing.

Favorite Book:
Gates of Fire by Steven Pressfield

Favorite Movie:
The Princess Bride

Favorite Quote:
I am alive in the mountains. --John Muir

Favorite Scripture:
Behold, I am a disciple of Jesus Christ, the Son of God. I have been called of him to declare his word among his people, that they might have everlasting life. (3 Nephi 5:13)

Favorite Food:
Lobster, Caesar salad, Ice Cream, Cafe Rio

Favorite Vacation Spot:
Ko Olina, Hawaii