Entrepreneurship Founders

Susan Petersen

Membership Information:

Member Status: Bronze
Member Since: 2016

Contact Information:

Website: http://freshlypicked.com

Employment:

Job Title: CEO, Founder
Company: Freshly Picked
Location: Utah, United States

Expertise:

  • Marketing

Biography:

Susan Petersen is the founder and CEO of Freshly Picked. After becoming frustrated by the lack of well-designed baby shoes, Susan designed baby moccasins and put them on her blog in 2009. From there the company took off, with the rich and famous (or at least their kids) wearing the moccasins and Susan and her moccasins being featured on ABC's Shark Tank. Susan lives and plays at the base of the Utah mountains, with her drone-pilot husband and her two adorable children. 

 

Freshly Picked is a leading baby lifestyle company, with over 6,000 percent revenue growth over the past three years. In 2015, Freshly Picked became the first woman-owned company to be named the number one fastest growing company in Utah Valley. The company was also recognized as having the highest revenue growth percentage to date for the honor. Leading in social engagement and community, Freshly Picked’s million social media followers love celebrating the shared experiences of parenthood with the brand. From the first the step, to the next step, Freshly Picked is there for every step in babies’ lives.