Marketing Program Advisory Board
Membership Information:Member Since: 2016
Contact Information:Linkedin Profile: https://www.linkedin.com/in/garygu/
Employment:Job Title: SVP, Database Marketing
Company: Bank of America
- Direct Response Marketing
- Omni Channel Campaign Execution
- CRM systems and Marketing Operations Platforms
Responsible for direct response, omni-channel campaign targeting and list execution for all B2C campaigns across the consumer bank. Gary has 15+ years in direct response campaign development, design of experiment, list execution, and analytics/reporting.
Gary received his MBA from the Marriott School of Management and his Bachelor of Arts in Chinese Language and Literature from Brigham Young University. Gary currently resides in Frisco, TX with his wife and three children.