Marketing Program Advisory Board

Maggie Heile

Maggie Heile

Membership Information:

Member Since: 2016

Contact Information:

Linkedin Profile: https://www.linkedin.com/in/maggie-heile-3458834/

Employment:

Job Title: Partner, Marketing
Company: C-Suite Consulting Partners Group
Location: Utah

Biography:

Maggie is a brand-building and brand engagement leader, with a wide range of consumer packaged goods and consumer/shopper/retailer experience. She spent the first half of her career at P&G – first in Product Supply, and then through Brand Management – leading brands across Food/Bev and Pet Health and Nutrition. As one of the early pioneers in shopper marketing, Maggie was part of the ‘initial class’ of marketers to work directly with a major retailer (Walmart Inc.) on a customer team, and then leveraged this learning to co-lead the development and expansion of the Saatchi & Saatchi X shopper marketing agency network. A desire to extend brand-building into the world of retailer private brands led Maggie to Sun Products (now Henkel), where she built a first-ever marketing team and best-in-class branding/marketing capability in private brand laundry and cleaning, driving volume and share growth for major retailer brands at Costco, Target, and Walmart.

Maggie resides in Park City, Utah, where she now consults with clients in the areas of Brand Development and Strategy, Shopper Marketing, Private Brands, and Consumer/Shopper insights and strategy.