In 2011 the Marketing and Behavioral Research Lab opened with generous funding from Don M. and Arda Jean Christensen. This lab provides faculty with top-notch resources to conduct academic research. Currently located in 340 TNRB, this valuable resource has facilitated an increase in BYU Marriott’s faculty research publications.
The lab contains twenty-six computers, five laptops, seven breakout rooms, and an attached side office. Additionally, the lab can provide faculty with access to eye tracking technology (including mobile eyeglasses), emotient software, galvanic skin response measurement tools, and EEG devices.