Brian Reschke

Assistant Professor,
Management, Department of

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Brian P. Reschke (Ph.D. UC Berkeley) is an assistant professor of entrepreneurship at the Marriott School. He studies the social and cognitive processes whereby markets evaluate novel products, ideas, and organizations. In recent projects, he has studied the role of language in the success of crowdfunding campaigns and the implications of prestigious awards for scientific careers. His research augments traditional methodological approaches with insights from computer science. He has a deep appreciation for the educational opportunities at BYU, where he earned a management degree in OBHR. When he isn’t working, Reschke enjoys running, hiking, reading and spending time with wife, Cami, and two daughters and son.


  • Doctor of Philosophy, Business Administration, , University of California, Berkeley, 2015
  • Masters of Science, Business Administration, , University of California, Berkeley, 2012

Group Affiliations

  • Academy of Management 2009


  • Berkeley Haas Dissertation Fellowship , Walter A. Haas School of Business , 2014

BYU Citizenship

  • Center for Entrepreneurship and Technology Leadership Council Committee/Council Member January, 2016


  • Labels and the Returns to Typicality - Academy of Management - Annual Meeting of the Academy of Management - 2016
  • Reflected Glory or Lost in Shadows? How Network Proximity to Stars Influences the Attainment of Stardom - INSEAD - INSEAD Network Evolution Conference - 2016
  • Status Spillovers - Foster School of Business, University of Washington - West Coast Research Symposium on Technology Entrepreneurship - 2016
  • Status Spillovers - Brigham Young University and University of Utah - Winter Strategy Conference - 2016
  • The Valuation of Market Talk and the Limits or License of Labels - - Annual Meeting of the Academy of Management - 2015