Jeff Dotson

Associate Professor of Marketing,
Marketing and Global Supply Chain

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Selected Publications

"Principles or templates? The antecedents and performance effects of cross-border knowledge transfer", Edition 13, Volume 40, Pages 2191--2213, Strategic Management Journal, 2019
"A probit model with structured covariance for similarity effects and source of volume calculations", Edition 1, Volume 55, Pages 35-47, Journal of Marketing Research, 2018
"Brand Attitudes and Search Engine Queries", Journal of Interactive Marketing, Edition 1, Volume 37, Pages 105-116, Elsevier, 2017
"An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective", Edition 4, Volume 93, Pages 493-506, Journal of Retailing, 2017
"On the competitive and collaborative implications of category captainship", Edition 4, Volume 81, Pages 127-143, Journal of Marketing, 2017
"Corporate Diversification and the Value of Individual Firms: A Bayesian Approach", Strategic Management Journal, Wiley, 2017
"A Structural Approach to Handling Endogeneity in Strategic Management: The Case of RBV", Edition 1, Volume 11, Pages 47–62, European Management Review, 2014
"Exploring the Relationship Between Online Search and Offline Sales for Better `Nowcasting'", Customer Needs and Solutions, Edition 3, Volume 1, Pages 1-12, 2014
"The Impact of Category Captainship on the Breadth and Appeal of a Retailer’s Assortment", Journal of Retailing, 2014
"Bayesian analysis of hierarchical effects", Edition 1, Volume 30, Pages 123–133, Marketing Science, 2011
"Investigating the strategic influence of customer and employee satisfaction on firm financial performance", Edition 5, Volume 29, Pages 895–908, Marketing Science, 2010
"Non-normal simultaneous regression models for customer linkage analysis", Edition 3, Volume 6, Pages 257–277, QME, 2008