Head shot of Jeff Dotson

Jeff Dotson

Associate Professor of Marketing,
Marketing & Global Supply Chain, Department of
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Selected Publications

  • "Brand Attitudes and Search Engine Queries", Journal of Interactive Marketing, Volume 37, Issue 1, Pages 105-116, Elsevier, 2017
  • "Corporate Diversification and the Value of Individual Firms: A Bayesian Approach", Strategic Management Journal, Wiley, 2017