Head shot of Jeff Dotson

Jeff Dotson

Associate Professor of Marketing,
Marketing and Global Supply Chain
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Selected Publications

  • "Principles or templates? The antecedents and performance effects of cross-border knowledge transfer", Edition 13, Volume 40, Pages 2191--2213, Strategic Management Journal, 2019
  • "A probit model with structured covariance for similarity effects and source of volume calculations", Edition 1, Volume 55, Pages 35-47, Journal of Marketing Research, 2018
  • "Brand Attitudes and Search Engine Queries", Journal of Interactive Marketing, Edition 1, Volume 37, Pages 105-116, Elsevier, 2017
  • "An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective", Edition 4, Volume 93, Pages 493-506, Journal of Retailing, 2017
  • "On the competitive and collaborative implications of category captainship", Edition 4, Volume 81, Pages 127-143, Journal of Marketing, 2017
  • "Corporate Diversification and the Value of Individual Firms: A Bayesian Approach", Strategic Management Journal, Wiley, 2017
  • "A Structural Approach to Handling Endogeneity in Strategic Management: The Case of RBV", Edition 1, Volume 11, Pages 47–62, European Management Review, 2014
  • "Exploring the Relationship Between Online Search and Offline Sales for Better `Nowcasting'", Customer Needs and Solutions, Edition 3, Volume 1, Pages 1-12, 2014
  • "The Impact of Category Captainship on the Breadth and Appeal of a Retailer’s Assortment", Journal of Retailing, 2014
  • "Bayesian analysis of hierarchical effects", Edition 1, Volume 30, Pages 123–133, Marketing Science, 2011
  • "Investigating the strategic influence of customer and employee satisfaction on firm financial performance", Edition 5, Volume 29, Pages 895–908, Marketing Science, 2010
  • "Non-normal simultaneous regression models for customer linkage analysis", Edition 3, Volume 6, Pages 257–277, QME, 2008