Marc Dotson

Marc Dotson

Assistant Professor of Marketing,
Marketing & Global Supply Chain, Department of
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Marc Dotson is an Assistant Professor of Marketing at Brigham Young University's Marriott School. His research interests focus on developing Bayesian models to explain the drivers and heterogeneity of consumer preference.

Professor Dotson teaches the Marketing Research and Analytics sequence as part of the undergraduate marketing program. He utilizes DataCamp ( to help teach his students statistical programming in R as part of the Marketing Analytics course.


  • Ph.D., Marketing, The Ohio State University, 2016
  • M.Sc., International Political Economy, The London School of Economics & Political Science, 2009
  • B.S., Political Science, Southern Utah University, 2008