Marketing & Global Supply Chain, Department of
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Marc Dotson is an Assistant Professor of Marketing at Brigham Young University's Marriott School. His research interests include Bayesian inference, predictive modeling, consumer preference heterogeneity, and unstructured data.
Professor Dotson teaches the Marketing Research course as part of the undergraduate marketing program, where he uses DataCamp (https://www.datacamp.com) to provide students with supplemental instruction and practice.
- Ph.D., Marketing, The Ohio State University, 2016
- M.Sc., International Political Economy, The London School of Economics & Political Science, 2009
- B.S., Political Science, Southern Utah University, 2008