Marc Dotson

Assistant Professor of Marketing,
Marketing and Global Supply Chain

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Biography

Marc Dotson is an Assistant Professor of Marketing at Brigham Young University's Marriott School. His research interests include Bayesian inference, predictive modeling, consumer preference heterogeneity, and unstructured data.

Professor Dotson teaches the Marketing Analytics course as well as the Quantitative Marketing Pre-PhD Seminar as part of the undergraduate marketing program.

Education

Ph.D., Marketing, The Ohio State University, 2016
M.Sc., International Political Economy, The London School of Economics & Political Science, 2009
B.S., Political Science, Southern Utah University, 2008